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Where do I go from here with my shirts?

1.8K views 11 replies 9 participants last post by  EnMartian  
#1 ·
Hi everyone,

I started my little T-shirt business about a year ago and have been having some real trouble finding success since then.

I have three designs that I hand print, I started off doing them per order, then I did a run of 27 (1 of each size of each color of each design), then a run of 54 (2 of each size of each color of each design).

I am selling shirts from my 54 run at the moment, with a good amount left from my 27 run (I used a different shirt so I don't like to sell them together).

My problem is that I don't know how to continue growing, or what to do with the shirts I have right now. Everything seems to be at a stand still at the moment. I've gone to some craft fairs and events like that in the past, getting a good response, but never making any "good" money. I also have an online store, and I've put money into advertising that with literally zero success.

I am just about ready to give up, which is hard because I have spent a lot of time and money on this little venture and I really do love to do it. I just don't know what kind of stores to approach (or if I should take that step yet), or how to really get my name out there.

Would someone out there who have made it through something like this be kind enough to give me some guidance?

:) Thanks,

Bram Oosten
Two Blue Tees
Image
 
#2 ·
I've just started myself, but here's my 2 cents. Have a clear target audience for your stuff. Now, make up a contact list of stores in your city that cater to that audience. Is it surf, skate, arts&crafts?
Put a shirt on a friend in a band, tell him/her to wear it at the next show. Ask yourself where you want your business to be, then break it down step by step. Don't give up!
 
#3 ·
Don't directly screen print. Print onto transfer paper, add crystals, and dry flash them. Take with you printed transfers of each design, and selection of colored shirts and sizes. If someone wants to buy you then heat press transfer to shirt as required. That way you restock blank shirts and don't get tied down with shortages of size and colourway, or others that don't sell. A second hand heat press is quite cheap, and the effect is good once mastered. Best way for a new label with limited capital for stock.
 
#6 ·
Bram,
I think your artwork is nice. But I think all three designs are so similar in style that you may have a really narrow demographic that would wear this type of shirt. Who would you say is your target demographic? Once you get a specific target figured out, you can start developing a marketing plan and establishing distribution channels.
 
#7 ·
It seems like you need a larger variety of t-shirts. I like what you have, but maybe you should try to make a few different themes. Even if you stick to patterns there is much more you could do to mix things up. If you are having trouble coming up with ideas for artwork maybe you could commission a local artist who has a similar style or something.

Learn to utilize facebook better. Create a link to your Facebook page on your webpage... the more likes you get the more people see your designs. Anyone who sees your "likers" profile is a potential costumer. If someone buys a shirt on your webpage you want them to like you on your facebook page. Your webpage should have easy access to a facebook link on the top, sides, or bottom at all times. Read and reread the facebook threads on here... they are loaded with good information. You can even offer 1 time discounts to new likers as incentive.
 
#8 ·
Take your lumps, learn from them, and rebrand.
It's hard selling plain "art" on t-shirts especially for the target market I think you're going after.
The key to selling t-shirts is the messege/concept and style. Right now I you only have one, the style.
YOu have no messege or concept or at least it's not readily apparent.
Try to think of what your brand or design stand for?. If they stand for nothing, redesign and add elements to create a message that your target market understands and wants to hear and the same time finds it stylish enough to wear.

Good luck.
 
#11 ·
My sentiments are exactly. The tee shirts has somewhat similar designs (maybe just a play of different geometrical shapes, but with a similar overlay to it).

I used to have a design I'd like to call basic tee design for a lack of a better word. We were contemplating whether to print it on black tees, or on white tees, both with the exact similar design. Sure, it provides a choice for our customers, but I guess for a start, we didn't really had that luxury to do so. We decided to go ahead and print one with the black tees first, come up with a few other seasonal designs, and then finally releasing the basic tees once again, but this time on white tee shirts.

We predicted that a large quantity of our customers would purchase either the black or white, if we were to release both at one go. But having control of your designs, and knowing the right time to release your prints will go a long way in your business.

I like the details on the tee shirt. Maybe you should consider my 2 cents worth. Good luck buddy!
 
#12 ·
Your website needs some upgrading. Right now, it's a very basic site, and people don't tend (in general) to buy from basic sites because there are so many choices out there. There's nothing on your site about who you are, what these designs mean, what your return policy or shipping policies are, really nothing much at all that would make me as a customer trust that if I give you my money I'll get a shirt in return.

T-shirts, particularly more abstract ones like yours are also about building meaning into the shirt. Why do I want to wear your design? Because it's cool? Does it have some meaning? What does it say about me if I wear it? Your design has to relate to something.

Think of your website as your ambassador to the world. When you can't meet people in person, you use your website to meet them and sell for you. Right now your website isn't doing that.