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Question about creating Caricatures of people to sell on shirts

2.9K views 15 replies 6 participants last post by  kimura-mma  
#1 ·
Hello, I hope this is the correct area to pose this question.

Essentially, I am working on doing stylized versions of people in caricature form that I will be putting on some short-run t-shirts. These will be artistically stylized (think BAPE celeb ) shirts.

My issue is not knowing exactly what sort of contract/agreement to draft with the individuals I will be collaborating with. (they are not necessarily celebrities).

Meaning, I will approach them with a character design that somewhat resembles them which I will put on a shirt advertising their name and also the name of my clothing company.

As the designer of the character image, I want to keep the terms of the collaboration localized to my company only, meaning I don't want the image to be used anywhere else. I am not sure how this is orchestrated and I would REALLY appreciate any help someone could give.

Note: These are not images made from photographs or existing logos, these are completely original caricatures design with the intention of co-branding.
 
#3 ·
That is a difficult situation. The courts have ruled that (basically) your or any face is not necessarily protected material. That is how paparazzi can take pictures of celebs and then sell them for print. However, sometimes when you put them on material they become protected. I do not ever remember reading anything about a caricature though. Would it not become art at that point and be protectable? Well you probably knew all that and I did not help out all, sorry. Let us know.
 
#4 ·
Right of Publicity is a civil right that states that all people own the right to their own name and likeness for use on merchandise. So printing someone's name or likeness on a t-shirt without permission and selling it would be a violation of these rights.

When the paparazzi takes and sells pictures, it is considered a form of communication and not governed under publicity laws. Instead, Right of Privacy protects against defamation of the person depicted in the images. But they cannot legally prevent the taking and selling of the photos.

However, if those photos are printed on merchandise, then right of publicity laws would apply (as well as The Lanham Act, which helps govern the use of IP on salable goods).

Even in caricature form, these laws still apply. You need permission to use someone's likeness on merchandise. If it is your original art, it can protectable from others using your specific art. But you still need permission from the subject of the artwork to print and sell it.
 
#10 ·
When the paparazzi takes and sells pictures, it is considered a form of communication and not governed under publicity laws. Instead, Right of Privacy protects against defamation of the person depicted in the images. But they cannot legally prevent the taking and selling of the photos.

However, if those photos are printed on merchandise, then right of publicity laws would apply (as well as The Lanham Act, which helps govern the use of IP on salable goods).
So the Inquirer is not considered merchandise? Sure it is but it has nothing to do with merchandise, it has to do with being claimed as news.
 
#8 ·
Thanks much, I really appreciate the information. I wasn't going to print this without their permission, I just wanted to know the approach to do a collaborative project from a legal standpoint. A few people mentioned the "Right to Publicity" law, and also I've been able to find some information about releases that have given me a better idea of how to frame a written agreement. I really appreciate the time you took to reply to this, and thanks again.
 
#11 ·
I'll clarify...
While the physical magazine may be merchandise, the buying, selling and reproduction of the photos in the magazine is legally considered a form of communication. Therefore, Right of Publicity and The Lanham Act would not govern those issues. But when an image is printed on a shirt or other merchandise or salable good, then Right of Publicity and The Lanham Act would apply.