Hey, I'm new to vinyl stickers and I have no idea on quoting/pricing custom order vinyl cut stickers?
Like mark up on vinyl cost, labour, Designs, large quantities orders etc.
I would be so great full for any help as i have absolutely no idea.
Pricing is going to be very market-driven: if you don't have much competition locally, you have more room for play.
Our vinyl sticker prices are based more on turn-around than anything else. I created my own calculator in Javascript that allows me to enter a sticker size (width and height). It adds white space to this for spacing (0.50" to each size) and then calculates how many stickers can fit on my printable vinyl width (23.2"). Then, it figures out how many rows need to print.
This gives me a total vinyl cost. I mark this up a certain amount.
I ran an ink simulator on a really difficult "all noise" file to figure out the MOST ink I'd use for 1 square foot of printed sticker. I use that to figure out (automatically) my ceiling for a sticker of the given size and mark that up.
Then, I add labor to mount the vinyl roll and remove the roll and weed. This is an hourly figure (total print time calculated from the information above).
Once I have a final figure, I DOUBLE it. That's my retail "3-5 days turnaround" price. If someone comes in with an Internet quote, I compare it to my non-doubled price. If it's close, I'll meet it but tell them 2 weeks turn-around.
I keep my Internet matched price quotes for when we're slow, just to keep the heads from clogging.
Also, if they require laminate, that's an upcharge (removing printed vinyl, laminating, reloading and calibrating, cutting, removing final print+lam+cut)
