I thought I would provide the techniques that have worked for me over the years in regards to selling screen printed t shirts to schools.
1. Stay away from high schools. There is too much competition as someone on the booster club always knows someone printing t shirts. You want to concentrate on elementary schools and if you run out of elementary schools work on middle schools and private schools.
The biggest problem people have who want to sell to schools are how to locate the person who orders the shirts. This is very difficult but can also be to your benefit once you find them. You will be looking for the PTA or PTO president. This person may change each year so once you do locate them and sell to them you will want to kindly ask them to keep you in the loop or pass your info to the next president for next year.
Schools are typically required to get 3 bids and most of the time these new PTA presidents have no idea who to contact. By you contacting them first and being there when you need them, it will go a long way.
So how do you get in contact with them? There are several ways but I will explain how I did it.
I was a big believer that I did not have to stay local. I searched for schools all over the country and had great success.
1. Go to google and type in the state and then "department of education" so for this example type in: Utah department of education
2. The first site you will see is USOE
3. On the home page click on the tab "Information" and then "Educational Directory".
You will see a free downloadable PDF that has every single updated school principle in the state of Utah. This includes phone number, name and email address. Most every state has the same type of list in either PDF or spreadsheet format.
You will want to do the following.
Email each principle with the subject line as: question / PTA
The body of the email will go like this:
Ms. Turner,
I'm not sure who this years PTA president is and would love to be placed on the bid list for the t shirts you order during the year. Would you happen to have the new PTA presidents email address or contact info?
Respectfully,
"your name"
____________
You will be surprised how far a nice question will go when emailing principles. One time I had over 100 responses from contacting about 180 principles in one day.
Just work on building a good relationship with the PTA president and then with the school. You can build a good list of clients in a short period of time.
Hope this helps!
1. Stay away from high schools. There is too much competition as someone on the booster club always knows someone printing t shirts. You want to concentrate on elementary schools and if you run out of elementary schools work on middle schools and private schools.
The biggest problem people have who want to sell to schools are how to locate the person who orders the shirts. This is very difficult but can also be to your benefit once you find them. You will be looking for the PTA or PTO president. This person may change each year so once you do locate them and sell to them you will want to kindly ask them to keep you in the loop or pass your info to the next president for next year.
Schools are typically required to get 3 bids and most of the time these new PTA presidents have no idea who to contact. By you contacting them first and being there when you need them, it will go a long way.
So how do you get in contact with them? There are several ways but I will explain how I did it.
I was a big believer that I did not have to stay local. I searched for schools all over the country and had great success.
1. Go to google and type in the state and then "department of education" so for this example type in: Utah department of education
2. The first site you will see is USOE
3. On the home page click on the tab "Information" and then "Educational Directory".
You will see a free downloadable PDF that has every single updated school principle in the state of Utah. This includes phone number, name and email address. Most every state has the same type of list in either PDF or spreadsheet format.
You will want to do the following.
Email each principle with the subject line as: question / PTA
The body of the email will go like this:
Ms. Turner,
I'm not sure who this years PTA president is and would love to be placed on the bid list for the t shirts you order during the year. Would you happen to have the new PTA presidents email address or contact info?
Respectfully,
"your name"
____________
You will be surprised how far a nice question will go when emailing principles. One time I had over 100 responses from contacting about 180 principles in one day.
Just work on building a good relationship with the PTA president and then with the school. You can build a good list of clients in a short period of time.
Hope this helps!