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Most preferred type of t-shirt?

1.6K views 5 replies 5 participants last post by  MorBGO  
#1 ·
Hey everyone!

First of all, I just wanted to say thank you to this community as a whole and I'm very thankful for all the members here. Your constructive criticism, insight, wisdom, and overall commitment to your business is truly inspiring.

I started my "fashion brand" about 3 years ago. It is officially one year since I've launched not only my website but also got my products made and, in this case, had my t-shirts printed. I've had a few sales but not what I wanted. I was naive when I started out (I was 18 in highschool) and had limit knowledge about the industry which lead to very poor planning.

I'll keep this short but, here are two questions I hope to have answered:

1.) How would I go about selling the rest of my current stock with the most minimal loss as possible? (the designs are quite plain to be honest)
2.) IF I hopefully get around to selling the stock, I plan on extremely downsizing my new stock (lesson learned) but I need a new brand of t-shirt.

Currently, I have Gildan G500 brand unisex tees and I'm very unhappy with the quality of it after a few washes. So any recommendations for something not too thin or too soft (like Bella+Canvas) of a weight not too heavy would be amazing.

Again, thank you all just for viewing this and I hope to give back to this community the same as I have received from it.
 
#2 ·
First of all take them all to a swapmeet and sell them for 1-5 dollars each and move forward.
Dont worry about losing a little money. Your goal sould be to make millions not hold on to a bunch of shirts because no one will pay you $10-20. You said you learned a lesson so that is good money spent.

Think of it this way, you can only save so much and get so much loss back but you can move forward and make a ton of money with the right plans. So if you are constantly dealing with these shirts you can't really sell then you not are moving forward.

I personally would not buy a gildan shirt no matter the cost. I think they fit like crap on me and make me look like a loser. Seriously, I know a lot of people in the same boat.

I would recommend a fashion forward brand like next level apparel, canvas, AA.
 
#3 ·
Thank you so much for the reply.

One of the first and hardest things I had to learn was that my brand is a business and that it needs to grow. I can't get emotionally attached to my products. Its a harsh reality that its necessary to have losses in order to grow.

In regards to the t-shirts, I've heard/seen next level apparel brought up a lot so I'll probably try those out as well.
 
#4 ·
I am far from an expert but I have been doing a fair bit of market research.

For women, there are 2 camps. The first is the fashion camp, they want a fitted shirt that accentuates their femininity. The Bella/LAT/NextLevel shirts work perfectly. I am having success with the LAT line myself.

The second group is the comfort camp. These shirts are worn by the preteens, occassionally by the college girls but usually these are Event shirts, and those who are of a larger frame. The women have gained weight or are in Grandmother mode and would rather be comfortable than focused on fashion. I tend to use Comfort Colors for these shirts as they are great quality and last well.

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For the guys there are 2 tee shirts categories as well. The first is day wear shirts. These are the looser fitting shirts that have a larger decoration on them to express their personality and interests as they are hanging around during the day or exercising in.

Evening t-shirts are form fitting, think Next Level or Canvas, and have very subtle or no art on them. These shirts accentuate the physique and style of the young men. We are doing well creating a faded distressed designs for the shirts.

I hope this helps. Again, I have not been in the shirt game long but I have been a marketer for a number of years and have done significant research getting to this point.

And remember, styles change in a heartbeat. I am having great success looking at Australia as a key indicator, especially for beach and relaxed styles.
 
#5 ·
Many of our clients enjoy the LAT collection as mentioned above and we also really like the Anvil 980/ Anvil 880s. They are soft but not as thin as Canvas/Bella.

Ways to get out from under your current stock: sell on Ebay, sell on Etsy for really low prices.

Then if you wish to continue with selling shirts in the future, look for Print on Demand companies instead of premanufacturing garments that may never sell.