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How much do I charge for Artwork?

2.6K views 6 replies 6 participants last post by  dlac  
#1 · (Edited)
I have a customer who wants some T-shirts printed with her business name. She hasn't a logo as such. Her window has the shop name that was designed in Office Word ( Roman Italic)

Anyway, as I am hoping that work I do creates word of mouth promotion, I have designed some options for her as well as offering her her simple design. If she likes mine, how much do I charge her for the artwork and the rights to later use the design as she pleases?
Thanks for your advice. :)
 
#2 ·
This is kind of old on going problem in this business.. You want a cheap logo go buy 12 or 24 shirts and the screenprinter will do a logo for you for free.... If the customer is a bar/restaurant or anything where you are going to get more than one order do the art work on the cheap.. If it is someone who is going to order shrits once and then re use your art you have to charge more, how much more? How big is the client and how much milage are they going to get from that logo? Logos online are $75.00 to hundreds... How good are you, how big is her company, how big will her company get.. wow I am rattling on.. If you can get milage from doing her art work and use it to grow your business it should still be worth something.. $50.00 here in the US is pretty reasonable.. $100.00 is really fair.. lot of different values come into play, hope I helped instead of confused..
dlac
 
#3 ·
Good post David!
@fedoraoriginali: it's really up to you, you may offer a reasonable/affordable price for the client depending on your time (average price is 50$/hour) as you are trying to generate word of mouth you may just want to offer it for free. If she chooses a design you created you could offer a limited contract, where she can use it for such and such purposes for a year (or whatever) free of charge.
 
#5 ·
I charge by the hour regardless what it is used for. $75 an hour, any changes they want to make comes in at the same price structure, so say you spend one hour on their design and they like it but want one thing changed which will take you 20 minutes etc to modify. Then u charge $75 + 20% of $75. It's pretty simple.