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Embroidery pricing?

2.2K views 5 replies 6 participants last post by  digitizewedo  
#1 ·
Hello all. I have been heat pressing shirts and a few other things for a few months. I have a Roland Bn-20. I just purchased a large embroidery machine. Is there anyone out there who is embroidering and would care to share pricing ideas? Not looking to steal business or undercut, I just dont have a "real world" idea to figure costs of it. Vinyl is easy, thread is new to me.
 
#2 ·
Re: Embroidery

we have been doing embroidery for about 5 yrs and I will help you as best as I can.

Ok the first thing is there is 2 different pricing methods people use to do embroidery. Some do a flat fee for a certain size be it a 3x3 or 4x4 square. Some like ourselves base our prices on stitch count which is done by the 1,000 threads. So if you have a customer give you a design that needs to be digitized and once its done comes back with a 9,700 we would charge the client what would be 10,000 stitch cost.

Now if a item requires you to digitize the logo your going to have to look around for people who can do it. Now some are a straight cost and some are like I said above a stitch count. this is a fee that you can either eat or pass along to the client your call. Same with pre digitized logo's you can buy also. I usually end up just eating it if its a small amount to do.

If someone wants to add a first name usually people charge between 3-5 for that and even more if you want both first and last name.

I don't know what else I can say about pricing other then what I have mentioned. I know there is more but I don't want to speak about something I don't know anything about.
 
#3 ·
Re: Embroidery

I have found that there are two different charges. One is wholesale rate for contract work and the other is retail. After much experiementing I came to the following pricing. I charge a minimum of $7.50 for the first 5000 stitches. Then add $1.75 for each 1000 stitches after that. Plus I will not embroider on customer supplied garments. First this is really where I make the money on the markup of the garment. Second, embroidery WILL eat a garment every now and then. I don't want to replace it or have to tell the customer I am sorry but your Great Grand Mothers garment was eaten by the machine. Even with a disclaimer, there would be too much lost in good will.
 
#4 ·
I agree with both previous posts - the key here is to start with a minimum fee - this is the basis of every sale. The time, overhead, and the materials that it costs you just to setup the job requires you to charge a minimum fee. The labor that it takes to run the actual job is another factor. All too often we want to put out the lowest price just to get the sale however we don't factor in what it costs just to take the job in.

That said, you need to establish your minimum charge before you even think about pricing. Once you establish that you can use the $1.00 - $2.00 per thousand stitches as your rule. Since you do not list where you are obviously prices will vary based on location.

Hope this helps.

Frank
 
#5 ·
We generally charge a minimum or $9 for anything up to 7000 or so stitches. After that its $1.25 per thousand on simple jobs and more if there are a lot of special colors or if the garment is hard to embroider or if the customer is a pain in the a$$ (PIA factor). If we get a bunch of shirts with a company logo, say twelve of them, all the same, we will drop the price. Never less than $6 each. You still have to consider your time, liability, and all the cost involved in running your business. Plus there is your market. Most of our competition is between $10 and $12 per item, so we try to be just under them. Call around and price your competition, they will price you.