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[ZAZZLE] Strategy with Zazzle

 
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Old April 15th, 2011 Apr 15, 2011 4:23:05 PM -   #1 (permalink)
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Default Strategy with Zazzle

I began uploading my designs in my Zazzle store and would like to know if I should sell the same design on a different shirt style or just put it up once and have people choose their styles and have the price change accordingly?
 
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Old April 16th, 2011 Apr 16, 2011 5:43:17 AM -   #2 (permalink)
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Cool Re: Strategy with Zazzle

Quote:
Originally Posted by RochesterJavi
I began uploading my designs in my Zazzle store and would like to know if I should sell the same design on a different shirt style or just put it up once and have people choose their styles and have the price change accordingly?
When the design allows, I put one on 1 men's & 1 women's. Otherwise, I just use 1. Some people put the same design on every shirt available which really makes the marketplace a pain for customers to shop. If you were looking to buy a shirt, would you enjoy looking at the same design for 50 pages?
 
Old April 17th, 2011 Apr 17, 2011 9:31:20 AM -   #3 (permalink)
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Default Re: Strategy with Zazzle

Quote:
Originally Posted by Skinbus
When the design allows, I put one on 1 men's & 1 women's. Otherwise, I just use 1. Some people put the same design on every shirt available which really makes the marketplace a pain for customers to shop. If you were looking to buy a shirt, would you enjoy looking at the same design for 50 pages?
I mostly agree although I have started to go for the middle ground.

I agree that it's counter-productive and confusing to put it on every style of shirt. But many Zazzle customers simply don't want to look for every option for your design.

What I've started to do is make sure I have a white/light color shirt, a dark tee (if it makes sense for the design), a couple of different types of shirts as well as the $12.95 white Value T-Shirt. I can't afford to assume that my customers are sophisticated enough to know that they can choose a different shirt (especially if they are new to Zazzle).
 
 
Old April 22nd, 2011 Apr 22, 2011 10:08:35 PM -   #4 (permalink)
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Arrow Re: Strategy with Zazzle

Another strategy would be to use "Quick Create" tool, making sure not to abuse it. You can limit it to "Apparel Only". This by default will give you one dark and and one light t-shirt for each type: men's, women’s, kid's and babies’ – 8 tees in total, which is reasonable. You can also choose to put the same design, if suitable, on other types of products available via QC Tool. The key here would be not to go overboard. Best of luck.
 
Old May 25th, 2011 May 25, 2011 8:19:54 AM -   #5 (permalink)
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Default Re: Strategy with Zazzle

Yeah the quick create tool is very effective at getting one design on a bunch of different types of shirts.
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Old August 10th, 2011 Aug 10, 2011 7:43:00 AM -   #6 (permalink)
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Default Re: Strategy with Zazzle

If you put your design on one shirt you have to deal with these issues:

1. You will either lose money on the cheaper shirts or overprice the shirts that have a high base price. Because Zazzle uses a percentage based royalty, you can't easily correct this situation. Lets say for instance you want to make $5 on every shirt you sell. Okay, to make $5 on a value shirt you have to give it a commission of 28.1% now if all your shirts are set at 28.1% then your black hoodie will sell for almost $54. That's about $15-$20 more than what folks expect to see on the sticker price. That and they're expected to pay shipping too.

2. You have to assume that every customers knows to use the Zazzle browsing feature to find a shirt they like. In my 2 years of experience, I didn't start selling shirts at Zazzle until I listed a lot of shirts folks normally buy.

In my opinion, web shoppers aren't used to the idea of there being a design and they can put it on whatever product they like. So when they see that one shirt, or even four shirts, they figure that's all that's available. Zazzle hasn't found a way in the interface to make this more clear and even if they did, I don't think it would make the shopper more comfortable with what they are buying. They don't like buying something that's made up on the fly, they want something they believe already exists and is just waiting for their order to get shipped to them.

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Old July 15th, 2013 Jul 15, 2013 11:21:04 PM -   #7 (permalink)
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Default Re: Strategy with Zazzle

i think so,I mostly agree although I have started to go for the middle ground. thank you http://www.oksky.us/imiss/images/21.gif
 






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