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In going on what women I see while out in town and at malls...in going on what women I see on various TV shows (i.e., reality TV and video shows)... and in looking at myself and printed tees I've purchased (which I can count on 1 hand)...
Men appear to purchase and wear much more in printed tees than women. As well, men seem to wear more odd, trendy and upscale tees than women, like that of Affliction, Artful Dodger, BBC and such.
Would those of you established in the business agree, or am I way off here? Have women been a tough sell for you in general and how have you changed that in your business?
In taking a survey yesterday of women friends, they buy men's tees for a roomier fit & variety. These are women that do not fit the small frame build by any stretch and therefore cannot wear women's tees in size S, M, L or even XL. I too am such a woman, so I completely understood their feelings on this.
I'd like to target women with special printed apparel and hoping to somehow better their buying experience. In this day, many women don't mind buying tees cut for men but I'm thinking that 30 years ago, this was probably a bit uneasy for some women to do openly.
Please share your thoughts!
AB
Men appear to purchase and wear much more in printed tees than women. As well, men seem to wear more odd, trendy and upscale tees than women, like that of Affliction, Artful Dodger, BBC and such.
Would those of you established in the business agree, or am I way off here? Have women been a tough sell for you in general and how have you changed that in your business?
In taking a survey yesterday of women friends, they buy men's tees for a roomier fit & variety. These are women that do not fit the small frame build by any stretch and therefore cannot wear women's tees in size S, M, L or even XL. I too am such a woman, so I completely understood their feelings on this.
I'd like to target women with special printed apparel and hoping to somehow better their buying experience. In this day, many women don't mind buying tees cut for men but I'm thinking that 30 years ago, this was probably a bit uneasy for some women to do openly.
Please share your thoughts!
AB