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Wholesale/Re-sale price list for DTG printers

28308 Views 18 Replies 10 Participants Last post by  mrbigjack50
OK, so I'm sure someone has posted this, but, I can not easly find what I am looking for. :confused: We have a Anajet DTG printer and some of the local screen printers want to outsource to us. We need to establish a wholesale/re-sale price list for these screenprinters. Does anyone on the DTG end have a wholesale list they could either send me a link to or just email me direct? I need help and fast.

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Re: Wholesale/Re-sale price list

I have seen wholesale price lists. Re-sale pricing s going to be up to your customer anyway.

Contract dtg publishes a trade price list ContractDTG - Premier source for digitally printed garments.

But remember, his costs to produce a shirt could be vastly different than yours.
Re: Wholesale/Re-sale price list

Thank you, this is a good place to start.

I wouldn't go on prices on that site for darks because Anajet process is far more pricey
Cost from a recent dark print:

9x12 75% white coverage

single pass white
single pass color

$3.54 white ink cost

I couldn't derive the color cost since the ink usage was too low to get a reasonable measure on my scale.

I did not include shipping cost or taxes in my calc.

I did this as a one off since I had new carts and wanted to see what the consumption was like.

I didn't check to my math to see if empty carts would change the per oz cost significantly.

my formulas :

(cost of white *4)/(weight of white *4) = cost per oz

(weight of white new) - (weight of white after print run) = ink used

((ink used) * (cost per oz)) / (garments printed) = cost per garment including any head cleans, purges or other prep/maint work needed to complete job

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damn you got some free time and i shoud of payed attention in science/math class
Raise, it's smart to do this. We all know that average ink cost (the figures that come from the MFGrs)will not cut it. First two months of owning mine, I weighed the carts and my waste bottle so that I could get a good idea what to charge. If you understand what a worst-case image costs you to clean-up and print, then you can price to make a profit and/or steer people into buying what they can afford. Note also, how many prints per hour you can print.... you need to take care of the labor as well as the lease.
Also, if one really wants to do wholsale (I won't), one must really understand your true costs to the penny, reject rates etc. I wouldn't recomend this unless you've worked you way to profitability on your own shirts.
I agree with the wholesale contract work. People want the shirt for next to nothing and then sell it for a hefty profit (which there is nothing wrong with) I just don't want to be using all of my ink and time to produce a shirt for pennies on the dollar.
The darks you have to take into consideration the pretreatment, pressing, then pressing again plus the white ink and the time it takes to cure.
I myself do not do wholesale pricing either. I do quantity price breaks but no where near as low as some. I know those that own kornits are able to print a bit cheaper because their ink is cheaper, and their machine also adds pretreatment as part of the printing process, so it saves them time there.
We started doing contract printing when we got our Brother. We charge a per print fee, then add the ink cost for the image(s).

However, you need to be careful with contract printing. If you do not have your costs under control and your shop minimum set realistically, taking everything into consideration, you can easily end up losing money.

We are careful and put out a quality product, so it works for us.

Eric :cool:
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I thought you already had a Brother Eric?
Aren't you wholesaling now on signs101.....
We started with a Flexi-Jet, then added a Brother earlier this year.

Eric :cool:
Ok, So i see that some of you discourage wholesale prices. I have started working with screen printers in our area so that they will outsource me to do the small, specialized stuff. How do you handle something like that?
Ok, So i see that some of you discourage wholesale prices. I have started working with screen printers in our area so that they will outsource me to do the small, specialized stuff. How do you handle something like that?
I would just make sure you have your costs and mark-ups to cover yourself along with something to cover any reject or spoilage. When you sell retail, this can be added in easily, when you print a garment that's owned by your client, you have to know that occasionally there's going to be a snafu... and how you will take care of it. Also know that once you hit 10-20 pieces per order, your price may not reflect a quantity price difference like it would for say screenprinting, unless you are factoring art preparation. The throughput on a dtg (and machine cost) dictates a higher cost per cycle.
Yep Ian is right :) The way I price my orders is that I do not give price breaks over 40 pieces. No matter how many they order at that point my price does not change. Also I always get a couple extra garments if the customer is supplying them, as stuff sometimes just happens, such as the ink chips running out in the middle of a print or something. The thing with dtg printers is that its hard to give price breaks like with screen printing, because the inks are so much more expensive. No matter how many they order, your inks are still the same price, as well as the labor involved in doing dark garments. So make sure to factor in all of your costs, including your overhead and machine cost along with your supplies. Then figure out what pricing you can afford to do while still making a profit.
The only contract/volume break we regularly apply is the dozen/case break for blank pricing. We heavily discourage customer supplied blanks simply because while I know how to run my printer, there are somethings that annoy and still don't perform adequately to work within such tight material tolerance. Having the machine suddenly decide that it needs to do a cleaning in the middle of a white underbase print is a perfect example.

There are a select few customers that get a volume discount but we reduce the overall cost per item as a courtesy in that case. Those customers simply do enough business (without drama or hassle) to make it effective to reward them with a lower cost to encourage repeat business.
Are you guys having any luck actually making money off your AnaJet printers? I've thought about buying one for a while...is it really profitable?
I've personally spent a little under $14,500 on ink in about the last year and made approx. $119,000 on print jobs. I would consider $105k profit as "making money." I found that trying to figure out the ink cost of every single shirt that I print and trying to charge accordingly was going to send me to an early grave. If you print enough shirts, your average cost per print will come WAY down. I've printed dark shirts that ran damn near $4.00 each (gigantic images on the front and back) and others with very small logos for around $0.29 each. I charged the same price for both jobs. Forget about the printing process for a minute...if you can SELL shirts, you will make money.
wow.. $4 for "gigantic print front and back? you must have a street corner to get inks?
what machine you using, and small print costing 29cent when a big one cost sooo little makes me think your math is a little off.

Oh man, I just reread what you wrote dude, 105k profit minus "Garments" minus electricity minus over head ect.

You charge for a big print front and back same as a tiny print... remind me not to ask you for business advice

WOW.. My new hero been made for terrible terrible advice

As for an Anajet making money, I tried for a year and I gave up on it making me money, I only lost 30 or 40k with it.
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