Does that niche buy $25+ shirts? If so, it shouldn't make you nervous at all.Just wondering who here sells more expensive shirts? There is a niche in my area that I'm hoping to fill, but trying to market $25+ tees has me a little nervous, lol.
I live in a southern college town, where the college and even high school aged kids don't blink at a $25-$30 tee that is considered a "status" brand. It sounds superficial, and it is really, lol.That's exactly why the OP needs to find out if the niche doesn't blink an eye at $25+. If not then market your product to them, just be aware that there are certain reasons that people in that market buy what they buy. Find out those reasons, and give them that in your product.
If I were you, I'd look into using plastisol transfers and a heat press for the neck labels. You'd save TONS over a few runs of shirts.That niche does buy $25+ shirts. I guess I'm just nervous about the increase in initial startup. I will be using Comfort Colors shirts, so paying $6+ a shirt versus $2 gives me a couple of butterflies. My printer charges $.50 per color per location. So for a two color design with my label screenprinted in the neck I'm looking at a cost of about $8-$9 a shirt. My suggested retail price on these is $30, but will be selling to smaller boutiques here. I'm wrestling with my wholesale price as I've seen here most expect to pay half of retail. This leaves me at making about $6 a shirt.
Guess I just keep thinking I gotta sell a lot of shirts, lol.