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I think it depends on what you hope to accomplish. Google can deliver traffic of you have the cash. Facebook can deliver social connections.

position 3-5 is the position in which your ads are displayed on a google ad's site. higher the position the better position on the site.
 

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Andy is right. Edward, if you don't know what I mean, it would be a good idea to go to Google and read everything you can find in the Google site about Google Adwords. It is all free information and has the potential to transform a business if you get the formula right. If you do this, you will get to a point where you become aware of a powerful resource. Looking at your site, you are a custom store, until you can get yourself up the search rankings, Adwords can really help.
 

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either is dead simple and you should immediately know if your ads are converting (as long as you know your desired results)
 
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