I was livid when I first found out that the surfing community and associated merch brand that I had nurtured since 2008 as a side gig for fun - was trademarked by some chinese importer of crap that slapped the same name on it and sold it on amazon merch in 2012. Unfortunately, although I sold goods, it never reached a material enough threshold to qualify as commercial seniority. So when I launched this business as a full-time job, I had to change the name and make sure all my followers were aware.
So I'm wondering when is the appropriate time to trademark? I think you need something like $3000 in annual sales to qualify for a commercial trademark? Any advice on this greatly appreciated.
So I'm wondering when is the appropriate time to trademark? I think you need something like $3000 in annual sales to qualify for a commercial trademark? Any advice on this greatly appreciated.