When to launch new site?

What photos are missing? Crucial product photos, or just "additional" ones?

If it's just "additional", then I'd say launch sooner rather than later

Hi KP,
Can you post a link and we can all give you feedback?
Paul

I think I'll wait, until I have a few more photos up. The photos are the only product shots I have, but without them, the designs are still viewable.

When to launch also depends on what you mean by 'launch'. If you're just putting your website online, no one will be seeing it anyway - but the sooner it's up the sooner search engines can start crawling it (which is good).

However, if by launch you mean a full launch including advertising & marketing campaigns, it'd likely be better to wait until everything is nearly perfected first.

Hi KP,
Can you post a link and we can all give you feedback?
Paul

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Usually, if people want feedback or a review on their site, they will post it in the Site Reviews / Design Reviews forum here

Since we have rules against self promotion and link dropping, members can't really post their link in threads unless they are looking for a review (or in their signature).

Back to the topic though:

twinge said:

However, if by launch you mean a full launch including advertising & marketing campaigns, it'd likely be better to wait until everything is nearly perfected first.

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That's a good point! If it's a full marketing campaign launch, then it's probably best to wait until all the i's are dotted and the t's are crossed.

Hi Kent,

From a tech point of view, its a good idea to get your site up the sooner the better to give the Crawl-bots the heads up.

Search Engine exposure can sell a lot of shirts for you.
Today, it is extremely hard for new sites to rank well quick with SE.

By getting your site up with simple good quality content about you and your shirts is a must. Even if it's no fully set up to sell.

Get an established related site to link-out to your site as soon as posiible. This will get the ball rolling as far as SE expoxure is concerned.

I know, easier said then done.

In my humble opinion, a website will never be completed. So, as long as you have most of the important features up and runny, it's probably good to just go ahead and "open" it. That will give you even more motivation to fix all the little things

Vtec44 said:

In my humble opinion, a website will never be completed. So, as long as you have most of the important features up and runny, it's probably good to just go ahead and "open" it. That will give you even more motivation to fix all the little things

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Good and accurate point. You should never let a site completely stagnate; there's always going to be SOMETING to change, even if that's just adding new products.

... and by runny... I meant running.