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When meeting a Logo Design what are good questions to ask?

2069 Views 14 Replies 10 Participants Last post by  ChinoXL
I'm meeting the Logo Designer tomorrow and we have e-mailed one another back and forth and are officially meeting in person tomorrow.

I'm wondering what are some good questions to ask a designer are there special files i need so it looks high quality? Does a logo with a name such as "Brother To Brother" seem to long?

perhaps someone can help me out here with this so I get a good design that catces peoples eyes.
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I like the name....I don't think it is too long. Ask for a vector file. That way no matter how small or large you scale the logo it will stay sharp and crisp.
I'm meeting the Logo Designer tomorrow and we have e-mailed one another back and forth and are officially meeting in person tomorrow.

I'm wondering what are some good questions to ask a designer are there special files i need so it looks high quality? Does a logo with a name such as "Brother To Brother" seem to long?

perhaps someone can help me out here with this so I get a good design that catces peoples eyes.
Ask them how many revisions you would get. Ask them how many colors my logo should be. Have him design it in black and white. Once you are satisfied, then go to color. Makes the process easier.
I'd say give a contest a try at a place like elogocontest.com. I really enjoyed the contest and it gave me lots of ideas from different directions without a lot of money invested. Even if you decide you want something different designed for your directly it might give you some good ideas.
ask for a fix price/fee....not ballpark (a good/experienced designer will know right away how much time and money involve once you give him descriptions of the logo that you want)

how many initial rough samples he could present.

how many revisions you can make.

ask for a vector and photoshop formats....(saved on a CD for your copy)

ask for his signature on the agreement that he sold you the design and that you will own the design.. or something like that....

btw, i like the redundancy of word on your logo..."brother to brother"...go for it.
thanks for the great replies guys I'm taking down notes on your suggestions and advice.
Ask what has he done lately. Look at his portfolio. That will tell you right off the bat if he can produce the quality of logo you are looking for.

I am also with Master on the contest/bid route. I don't think I will ever get another logo done any other way. Other design sites:

99designs Leading Designer Marketplace for Logo Designs and More?
Graphic Design Contests
Be sure to think about and communicate to your artist what your target market is, what you want your logo to "say" visually about your company, and also try to give him/her some ideas of who your competition is so they can research them.

Any ideas you have should be communicated to the designer, if you can't describe it do a quick sketch on a napkin. Designers are visual people, you'd be surprised how much even the most rudimentary sketch will help. And if there is anything you want to stay away from be sure to communicate this as well.

Ask what the expected turn around is for the whole project, and what kind of time frame you are looking at for each stage of the project, from initial concepts to rough drafts, rough drafts to a final proposal, time between revisions, etc.

Let the designer know what kind of applications you plan to use the logo on. Web, brochures, embroidered polo's, etc.

As much info as you can give about your project is good. Communication is key for both parties throughout your project.

Here's a link to a short blog written by a designer I know from another forum. He talks about a creative brief, which outlines the goals of the client (you) when creating a logo. Read through it, he links to a PDF which is a sample of his own brief he provides to his clients when initiating a logo design.

I'd suggest reading through the PDF and preparing answers to these types of questions and have them ready for your designer. They will love you for it! (At least I would)

Method to the Mayhem: Creative Brief: Client Goals & Expectations

And bravo to you for hiring a professional and staying away from the "contest" sites!
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Great thread! I really lilke that elogocontest.com site and it has given me a few creative ideas!
or.... why don't you do a sketch of your logo yourself.. make it the best you can.... and just get a designer to refine it... that way, at least, you'll be more proud of your company that "you've contributed on your design logo"...or even can claim it as your design.... :)
As Jimmy said, make sure you let your designer know all the places where you might want to use the logo. A logo used on a web site will have different design requirements than a logo used in a print ad. You want a logo that is as adaptable as possible.
Ask what has he done lately. Look at his portfolio. That will tell you right off the bat if he can produce the quality of logo you are looking for.

I am also with Master on the contest/bid route. I don't think I will ever get another logo done any other way. Other design sites:

99designs Leading Designer Marketplace for Logo Designs and More?
Graphic Design Contests
I think this is solid advice, but also make sure of a expected time line for completion.I know some artist are not always timely. ... JB
Wow, excellent information all around. I've tried to sketch something multiple times and I've always had the idea in which the designer would refine my concept of the logo, but every time i sketch something it has similarities to brands that already exist.

So what I did was gathered a few of my favorite logo designs and printed them to show her today so i can explain to her exactly what i want and what i like in each design. I'm not sure if that is a good thing to do and if it will make things more complex for her.

I really did not know anything about the designer logo competition, wish i knew about it earlier it looks really good and the one site i was looking at offers like 10 different designs from different designers and also offers ratings, really cool. :)

I'm 100 percent ready today after reading all this great wealth of information. Thanks everyone again.
Please keep us up to date as to how you proceed, and how it turns out. I think this could help others in the future. we can all learn from each other and that's why forums are successful. ... JB
So the meeting went fantastic and I asked pretty much everything everyone suggested here.

She was very pleasant about the fact that I brought some pictures of Logos I liked. She also brought a few samples of the logo and I must say I was very impressed by her work.

She also said she would do an unlimited amount of revisions free of charge, which i was surprised about because she said "I'll do as many revisions as possible until we get it right" - I figured I could get three or four but i won't complain at all.

I also made a contract for her to sign with the agreement of payment, time estimate of completion, and that I would receive all rights for my logo.

She asked me a lot of questions such as what is your target market not as in age demographic which i told her was 18-35 but as in style i suppose - "is it street wear , sport clothing etc" I told her it would sort of be like LRG a fusion between styles Skate/HipHop/ and I'm not sure what Afflictions style is consider but i mention that as well.

She gave her opinion on a drawing I showed and she mention it was not a style she really saw in urban style clothing. I told her artist (hip-hop artist) are making a transition with style, wearing clothes that are fitted closely to them and not as baggy with lots of color mixes in their clothing. I mention N.E.R.D. and Kayne West and Common and she completely understood where i was coming from

I also asked for a vector file and photoshop formats on CD like suggested here. So all in all everything went well.

I'm positive there is more that happened that i forgot to put here but as i said all went well :)
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