So I'm helping with a new start-up, and I need to register the fictitious business name and set up bank account, domain, etc.
My question is when is it ok/cool to use the "Co." at the end of a business name these days? As in; NewLife Co.
Currently the name has been 'NewLife Products and Design', but that is just too long. Now that things are ready to become official- I thought that NewLife Co. works, rather than the current or even NewLife MFG (manufacturing). The business is overseas product/apparel design and manufacturing.
Any advice/opinions is greatly appreciated. Thanx