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I'm in talks with two agencies right now. One is a regular agency and another is a distributors. What are their standard rates?
From talking to people in the industry one veteran told me it should be 7-8% of wholesale. Another one told me it's 8-10% and more towards 10% if it's a new brand and needs work.
Right now one agency I'm working with is telling me that the standard is 10%-15%.
The distributor wants 40% below wholesale, FOB. Are these rates reasonable? Does it change base on geographic area? I was reading another distributor and they offer 30% above my manufacturer cost, FOB.
From talking to people in the industry one veteran told me it should be 7-8% of wholesale. Another one told me it's 8-10% and more towards 10% if it's a new brand and needs work.
Right now one agency I'm working with is telling me that the standard is 10%-15%.
The distributor wants 40% below wholesale, FOB. Are these rates reasonable? Does it change base on geographic area? I was reading another distributor and they offer 30% above my manufacturer cost, FOB.