Hey, I was just wondering what to charge for a Gildan heavy blend navy blue hoodie, full front and back, and each team player's name on back, as well, printed in white (what a pain). I had to do artwork and three screens to complete job.
Thanks,
Scott
Unbelievable. Not picking on you but it is unbelievable how many times I see questions like this where people haven't a clue how to price something.
It is also unbelievable how little info on how to price is out there for those new to the business to utilize when developing their pricing.
I know I fought with the concepts of pricing correctly for years when I first started. I did everything from look at other pricing on the internet to making stuff up.
Maybe I should start a class on pricing and teach this over looked aspect of the industry.
I cannot tell you what to charge for those hoddies but I can tell you what to take into consideration when coming up with a price.
You first need to have some idea of your shops hourly rate. It does not make any difference if you run your shop 40 hours a week or 2 hours a week. You will still have an hourly rate it takes to pay for running everything.
Production time is a need to know and is one of the hardest to figure up front when you are first starting but a few bad guesses is better then no guess. After awhile you will be able to estimate about how long it will take you to print a job.
Screens. Do you have a set screen setup charge? How long does it take you to turn a screen around from a clean screen all the way back to a clean screen? 30 minutes? 15? and hour? How many screens can you coat with a gallon of emulsion? How much does it cost you in chemicals to clean and reclaim them. Do not forget about wear and tear on the screens because at some point they will need to be replaced.
Garment markup. Are you marking the garments up correctly for your situation? If you have to totally reprint a job and replace all garments is it going to cost you more than the profit you made off the job? If so them you need to rethink your garment markup methodology. At minimum your end price should be at least twice what it cost for the garment delivered to your door. And this is just the minimum.
For printed names think about how many names you can get on a screen and if you have to move the screen to print each name. If you can gang 4 names on a screen and your screen setup fees are $20.00 then you need to charge more than $5.00 per name to print them.
Pricing also depends on quantity. At a low quantity those hoodies may need to be priced out at $28.00 to $30.00 a piece. Maybe more, maybe less. There are too many variables you did not include like how many hoodies, how many colors on the front, how many colors on the back? Was there art plus a players name on the back or just the players name?
Good luck.
