[JAM Marketing]

Hello fellow tshirtforum warriors,

So my partner thinks that printing up 8.5"x11" sheets of paper black and white with information will work just fine for passing information to business walk-ins as a means of getting the foot in the door to follow up with a warm call, and that printing in color or using cardstock flyers is just wasting money.

My question to you: Is he right? Is it really just going to be money wasted using anything past B&W paper flyers? (Permitting, we of course have business cards already, this is just in reference to flyers)

All advice is very much appreciated.

 

[binki]

How are you getting your leads? If you are just going door to door then b/w is ok. If you have targeted leads then go with the high value pieces.