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It depends on your market demographic.

When I was printing my shirts in the UK, kid of an arty threadless style, we sold 5% small, 45% medium, 35% large, 15% xl. IF you're selling a more geeky/rude style, I'd expect that to be skewed a little futher to the large and xl.

We pack in ShurTuff bags.
 

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I'm planning on doing a box, but my market is pretty keen on details and presentation is key (demographic starts at 80k/yr and goes up to 1M+)

Interesting that you guess 45% on the medium sizes Monkey.. but maybe I'm just too tall. Either way, it's good to know.
 

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Chris said:
Interesting that you guess 45% on the medium sizes Monkey.. but maybe I'm just too tall. Either way, it's good to know.
Not a guess :)

That was the breakdown when bought by stores.
 

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But that was of course to the UK and European market. The average American is...ahem...a little larger.
 

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I would say a rough 'overall' average breakdown (US) is going to be something like 10xxl 20xl 30l 25m 15s. As previously stated, of course, this will vary widely with target demographic, but if you don't really know your target very well this might give you a rough idea to work with.
 

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We also never had an xxl lline or above, so i don't know how many would have sold if we did.
 

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Chris said:
I'm planning on doing a box, but my market is pretty keen on details and presentation is key (demographic starts at 80k/yr and goes up to 1M+)
That is quite a range... how did you come up with those figures?
 

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monkeylantern said:
When I was printing my shirts in the UK, kid of an arty threadless style, we sold 5% small, 45% medium, 35% large, 15% xl. IF you're selling a more geeky/rude style, I'd expect that to be skewed a little futher to the large and xl.
Was this for mens shirts only? Does anyone have figures for womens shirts?
 

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i would also like to know for women tshirts

the mens shirt info has been really helpful

thanks
 

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We haven't sold a ton of ladies' cut shirts yet, but the general trend seems to be larges the most, with mediums right behind, and both xl and small tailing further.

Note that this also depends greatly on the t-shirt brand you use - for example, a lot of people use bella for ladies' cut shirts, which are about one and a half sizes smaller than a "normal" t-shirt is.
 

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This is the curve that I've been using. I sell mostly to comic book and Dungeons & Dragons people and they tend to run bigger than most people. I don't have percentages for the 4X and 5X because they sell so slow that I don't have an accurate count for them yet. I am getting ready to order my first run of women's shirts and in a few months when my data gets to be more accurate I'll share those numbers too.

S 13.5%
M 16.0%
L 19.0%
XL 19.0%
2X 19.0%
3X 13.5%​
4X 4 units
5X 2 units​
 
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