I will be designing t-shirts and other activewear with themes in specialty sports including scuba diving, martial arts and skiing/snowboarding. In addition to selling directly to consumers via my website, I want to sell to retailers who specialize in the above specialty sports as well. I have never sold to retail before and I'm not sure what price to offer them. What is the usual wholesale price of printed t-shirts to retailers as a percentage of suggested retail price?
Clint
Clint