We sell funny shirts online, but our primary business is DTG fulfillment for other online companies. There are so many funny tee companies out there, it requires a huge and significant investment (money and time) just to make a dent in the market.
We morphed our business model into a turn-key fulfillment printing company (website development, order automation, printing, and shipping) which not only enables smaller printers and tee shirt guys to get into the business, but also give us sustainable business.
Note that "morphed" is probably more like "forced to morph" because of our large upfront investment and our inability to find a consistent, reliable printer. (There sure are a lot of guys out there that print from their garage!)
In retro-spect, we definitely underestimated the amount of competition. Just like any business, though, it takes a lot of blood, sweat, and tears.
Best wishes to you.
We morphed our business model into a turn-key fulfillment printing company (website development, order automation, printing, and shipping) which not only enables smaller printers and tee shirt guys to get into the business, but also give us sustainable business.
Note that "morphed" is probably more like "forced to morph" because of our large upfront investment and our inability to find a consistent, reliable printer. (There sure are a lot of guys out there that print from their garage!)
In retro-spect, we definitely underestimated the amount of competition. Just like any business, though, it takes a lot of blood, sweat, and tears.
Best wishes to you.
