[bocron]

Back a number of years ago when I owned another company we had a local promotional tshirt place do shirts for our company. This was the guy's main business and he was very good. Anyway he helped us with the layout and design which was great since we were dessert makers, not marketing or graphics experts by any means. I remember at the time he had a few hard, fast rules for what info you should or shouldn't put on a tshirt. For example he said a phone number was not a good idea since most people wouldn't remember it and probably wouldn't stand in front of you with a pen an pad so they could write it down. He also said that generally you don't want a bunch of info on the front since people get uncomfortable staring at someone's chest, but are ok reading the back of a shirt since it doesn't seem so confrontational.
I'm wondering if there is a good source for me to read up on on this subject. I'm thinking maybe a website might be a good thing to put on the back of the shirt if the web address is the name of the company and easy to remember.
Or if anyone has any rules they have stuck with I'd love to hear them.

Thanks,
Annette

 

[Skinbus]

I don't know of any "hard & fast rules" for a promo t-shirt although I'd disagree with the phone # issue. It shouldn't be by itself but part of the design, perhaps in a different bright color. I'd agree with not having too much on the front except a possible slogan. If you're in a dessert business, you could use something as simple as "got desserts?" Then on the back, your business logo with a phone # & e-mail contact as well as a small list of what you offer as products. Just an opinion.

 

[missswissinc]

I don't think a phone # would be that bad on the shirt. its better then an address. with a phone # you can have the phone company transfer for you incase you move. case in point a local plaza last yr got condemd and now all these business had to move. well the address is not going to work since your going to have to move to another location. but the phone number is easier to do. I agree a simple statement or even just putting the name of the business on the front left chest works in the sense that you know that person works there. if you didn't and 2 people just for kicks have the same color shirt on who works there. person on rt or left or both. I would put a web address on the back gives the people a chance to see what your company is all about and if you do online orders then hey extra money.

 

[bocron]

I'm not in the dessert business anymore (sold it to large national restaurant chain 10+ years ago), just was remembering the tshirts we had made for that business. The current business is a dog club and park.
I'm just putting the website on the shirt since we are currently debating ditching the landline anyway. 90% of our clients contact us thru Facebook, or email thru the website. The true regulars text me. all.the.time.

 

[missswissinc]

well if that is the way they are contacting you then who am I to tell you that its wrong to put that on the back of the shirt. make sure if that is the way you want to go that your happy with it. remember I'm the guy who justs screen prints what you want. your the one who has to love it.

 

[vicsign01]

simple and bright design will be the best

 

[royster13]

A T-Shirt for your business is about creating "top of mind awareness".....So all you need is your logo....

 

[bocron]

Top of mind awareness. Not a term I've heard before, I guess it's a marketing thing? Will have to do some research on that, sounds intriguing .

*ok I googled it. There are many articles to read, yay! I love this kind of stuff LOL.

 

[Celtic]

Have a QR code included in your print.
With all the smart phones out there, it would work really well and people don't have to rememeber anything.