Thank you for the info. I'm in the process of building my website; and will look into using squidoo.You can do offline marketing: wearing your own product and handing out business cards, or you could do online marketing: creating websites or posts that link back to your website.
You could do both. I actually don't do offline marketing though. I may do in the future.
If you want to do online marketing, I suggest signing up to websites that link back to your site. For this i recommend using squidoo. There you can create a lens, and then the you can put your own link in the lens. You could also use forums. You can put your link to your website in your signature. (like i have done here)
I use facebook and twitter, but getting fans without a high brand presence is hard to do.