I was wondering what companies use there blog as the main way of getting traffic to there website? If so how do you choose what to write about? Our company does custom embroidery, screen printing, & direct to garment printing but what do I write about to get customers to my site. We really don't have a niche so its kinda of hard. I just cany see why a customer would want to sign up for my rss feed. Who wants to read about custom decorated clothing articles on a regular basis that may be a potential customer. I could see where someone in our field such as a competitor but now a customer. Please let me know you guys opinion and if have it all wrong. Thanks.