There was a discussion on it elsewhere on this board, but the term "emo" tends to scare "emo" people away.. call it denial, but most people don't care to pigeon-hole themselves to that genre. "Modern" would probably be a better term, no explaination necessary.
Pics of people wearing the shirts is always helpful. It's hard to gauge what a shirt will actually look like using your current method, and instead of explaining what kind of people would wear your shirts you can actually show those people wearing the shirts. A win-win.
GoogleAds really cheapen your brand and site.. It's a distraction to a customer and doesn't give off a successful image. Considering that you already have a logo that was drawn in MSPaint the whole thing comes off as amatuerish (I understand the artisitic sensibility behind that choice but someone else may not).