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You can tell that this store however has a very established fan base right now and can get away with alot. The humourous descriptions tie in well with what this brand is trying to represent. Actually, it's the only thing I liked.

The navigation isn't descriptive. I think the product listings aren't displayed in a clear manner but the product pages themselve look good. The font is too small. By no means should the average person, in my opinion, strive to have a store like this. It's defintely not the paradigm for the average store.
 
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