Sack, for it to be a successful viral campaign you need to:
1.Give people and oppurtunity to spread your message easily.
2.Give me an incentive to do so.
Number 2 is subjective but I think if you give people and oppurtunity to email video or link to a friend then you wouldn't have to worry about getting your message out there all by yourself or posting on sites like ytmnd.
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