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Discussion Starter · #1 ·
Here's something we're trying on our site -- little viral videos for each shirt so that people will pass them around via email. We're testing the waters with our most popular item.

So far the response has been good. And it doesn't cost too much to do these. Plus it's a lot of fun.

Anyone else tried the viral route?
 

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Discussion Starter · #7 ·
Thanks for the feedback.

Like Jay at DickTees, our "normal lives" involve design, so we did this largely in-house with some help from an editor.

MonkeyLantern, what's "ytmnd"?
 

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Discussion Starter · #13 ·
We've posted the viral in several places and it has helped with traffic. As with anything, the content will dictate success. Our viral is definitely a commercial message. I think the most passed-around virals tend to be non-commercial, like what you see on Ebaumsworld or College Humor.

The viral keeps people on our site a little longer than before and we do see that we turn up on more blogs and the like. We hope to do more.
 
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