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Using Pinterest to Market Your Company

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AtkinsonConsult

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Discussion Starter · #1 ·
Just curious as to who has tried using Pinterest to market their shop, clothing line, or other ideas?

I've been using this for a few months, and have had some good success in getting people to view and understand some aspects of our shop.

I haven't found a way to get any sales from Pinterest yet, but it has great referral features as users easily click through.

You can check out my Pinterest board - "Behind the Curtain at a T-shirt Shop" here - http://pinterest.com/atkinsontshirt/behind-the-curtain-at-a-t-shirt-shop

I'd love to share and swap ideas on using Pinterest. It's a natural for this industry, but it's so new not a lot of shops are using it. That's why I want to be out front!!

Thanks,

-M
 
P

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#3 ·
Hi there. I just joined today. I think pinterest may be a good idea for small sellers like myself. I don't know much about pinterest but when checking my Etsy shop stats I had more views from pinterest than google. Not sure how my products got on there and not sure how I could find them but it is bringing traffic to my Etsy shop.
 
AtkinsonConsult

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Discussion Starter · #4 ·
Zurka:

I don't feel it's a waste of time and it takes virtually very little time to build and manage. You don't do everything at once...it's just adding one or two Pins when you have something to add. It just takes a few moments.

I already have over 70 people following the board, so when I post something new they are able to view.

I'd love to grow and share ideas, so if anyone has a shop or product line Pinterest board please share the name and I'll follow it. It's all about growing and learning how to use this tool.

Pinkie, can you add your board name? I'd love to check it out!!

Thanks everyone for your comments!!

-M
 
AtkinsonConsult

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Discussion Starter · #7 ·
Pinkie & Ray:

Your items showed up because someone liked them and "Pinned" the image from the web and added it to one of their boards. It's very easy to do.

I've had some items that you would think wouldn't drive much traffic, such as a Sustainability Pin, have 14 pins within five minutes at 6:30 in the morning. The thing is - you never know who's looking or what they are interested in.

On our board, we aren't selling a particular t-shirt...just our services. So we have pics of the shop and everything we do and how we do it. I've had some great conversations with people that didn't know we offered a particular type of printing, or know that we just launched a new website. Posting these pins helped capture that interest. Here's my board again if you want to check it out: Behind the Curtain at a T-shirt Shop

Also, I should add that I drive a lot of traffic to my Pinterest board by posting the link to it on Twitter one or two times a week. I use a tracking tool on the app that I use to schedule my Tweets (Buffer), and every time I Tweet about the board I get 30 - 35 direct links from my Tweet to this particular Pinterest board.

Thanks,

-M
 
T

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#8 ·
AtkinsonConsult said:
Pinkie & Ray:

Your items showed up because someone liked them and "Pinned" the image from the web and added it to one of their boards. It's very easy to do.

I've had some items that you would think wouldn't drive much traffic, such as a Sustainability Pin, have 14 pins within five minutes at 6:30 in the morning. The thing is - you never know who's looking or what they are interested in.

On our board, we aren't selling a particular t-shirt...just our services. So we have pics of the shop and everything we do and how we do it. I've had some great conversations with people that didn't know we offered a particular type of printing, or know that we just launched a new website. Posting these pins helped capture that interest. Here's my board again if you want to check it out: Behind the Curtain at a T-shirt Shop

Also, I should add that I drive a lot of traffic to my Pinterest board by posting the link to it on Twitter one or two times a week. I use a tracking tool on the app that I use to schedule my Tweets (Buffer), and every time I Tweet about the board I get 30 - 35 direct links from my Tweet to this particular Pinterest board.

Thanks,

-M
Click to expand...
Hi,

I had a question, does it cost anything to become member or membership is free..
 
E

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#10 ·
We use Pinterest for EnMart and it does drive traffic. It's also the third largest social media site right now, so it's not a waste of time to use it. Like anything else, creating boards and marketing your business on Pinterest needs to be done wisely, but I think there is value in being there for a lot of businesses.
 
MarStephenson761

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#12 ·
Hi Marshall, I use Pinterest for another company I'm affiliated with and it has generated some traffic, but it's very Web 2.0 - lots of activity up front before a payoff. We've had no actual purchases through it, just a lot of looks.

I do think it makes sense as part of a social media plan as Google loves those kinds of links! It definitely has not risen to a LinkedIn or FB level for us though..and I know you're a LinkedIn fan because we're connected!
 
AtkinsonConsult

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Discussion Starter · #13 ·
Mark:

Thanks....

I'm all over LinkedIn, and it's a great lead generator and serves to also keep top of mind with buyers. Currently, I'm trying out different things with Pinterest, and trying to learn how it can all fit together for us.

There's a lot of press about Pinterest, and I feel it's a natural for the t-shirt industry as a whole. I haven't been able to link a Pin on a board to a "sale" yet...as that's not what I'm really posting, but I have had numerous discussions with new and old clients alike about the company board. Most people don't understand the process, or even know that we offer more than just garment printing, so it's good to get the word out.

We've also launched a new website, Ink to the People | Design custom t-shirts. Make a profit!, and we're getting some views from either the site or the funny video we made from the board too.

Maybe we never get a sale, but if we can educate people and help market our services that helps out too. All in all, so far it gives good service for very little time invested.

Thanks,

-M
 
E

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#14 ·
AtkinsonConsult said:
Kristine:

What's your boards name? I'd love to check it out! Are you willing to share?

Thanks,

-M
Click to expand...
All the boards for EnMart are here. Our Pinterest account is still a work in progress, I haven't had as much time as I'd like to work on it. Still, I've found it useful to highlight our new and popular products. It's also a great educational tool.
 
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