Find where your crowd hangs out online and become a part of that community. Spend a few hours a day on twitter, facebook, forums etc. run contests. Include your web addy on every post, every email every letter, every vehicle you drive, every community bulletin board, the clothing you wear. Every picture you take. Basically eat breath and live your site an dont assume online sales will find you. The online market is flooded with big boys that dominate the market. It will take WORK to even get people to click your link and even more work to get them to buy.
Be patient, work hard, venture out online and off line an you will start to see results!
My two cents, toss them in a well and make a wish.