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You can't trademark an "idea", but you can trademark a "brand".

A quick Google search for trademark will take you right to the US Trademark Office website with more information (if you are in the US). There's also a trademark search link in the left hand navigation menu of this website under "Resources"

There's also some interesting reading about trademarks and copyrights in this thread:
http://www.t-shirtforums.com/showthread.php?t=1459
 
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