Do you think I have too many ads on my site? And is it distracting?
seriously.... CURLZ and Blackadder?
You want to convince a visitor that you have some sense of style, but I think that your fonts are missing the mark.
There is no reason to have ads on a commercial site that you use to sell an ecommerce product. An ad's job it to attract your visitors attention and lure them away from your site so they buy something somewhere else! You do not want that! Ads are fine for a traffic generating site such as a blog or forum, but not an ecommerce site.
One other thing...
The photography of your products is horrible. The photoshopping is worse. A picture says a thousand words, but a BAD picture says them with alot of cussing. A picture that makes your product look BAD is worse than none at all.
And the last thing/
Is your product art & design... or a shirt made using the slowest, most expensive, inconsistent process possible?
Rather than hand paint your art onto individual shirts think about doing it the way Picasso or Worhol would do it...
1. Create original artwork. Price it HIGH
2. Create prints of artwork (lithography, screened, whatever) Price it MEDIUM
3. Screenprint the designs on the shirts (lower mfg costs, more consistent) Before you flash hit them with a couple brush marks for the "hand made" look. you can sell them for $15 and make more money than you make now selling for $30. PRICE it LOW...
4. Add some sublimated product to complement... a coffee mug, mousepad, tile murals, etc...
Try selling ART that happens to be on a shirt (and a mug, poster, canvas, etc...)
If someone likes your art they will buy it on MANY things...