[LaMamaHen]

Hello all...

I am curious about why so many t-shirt designers/artists/sellers do not relabel.

When I launched my business (boutique tees for babies and toddlers) I had woven labels sewn in. I noticed when other onesie companies didn't do that and I noticed that so many use American Apparel. So, I went with a private label manufacturer and used woven labels. It wasn't cheap.

But, from reading many, many, many posts and threads it looks like it doesn't really matter to a lot of your customers. True?

I am stuck on this topic because we are about to launch some designs for moms and don't have much interest in having woven labels with our logo sewn in because we're just testing the market and designs.

Looking for your feedback to determine if we even bother relabeling or heat transfering or Gocco-ing our own care label.

 

[LaMamaHen]

I've said before that I think the biggest reason to relabel is ego. It feels good to have your own label sewn in. Makes you feel more professional, feels nice to achieve something, makes you feel like you've created a better product than your competitors, helps make that final product that little bit more real for you. Ego.

If you are placing shirts into higher end retail, that's different, you'd definitely want to put your own labels in. That said, aa (for example) may have enough cachet now that you could leave those in.

Interesting. Ego.
Actually, we do wholesale to high end and the woven logo label was about two things: Customer and niche protection.

When we researched the idea, we didn't find anyone else doing what we thought of. So, the logo label was a way to start out front and possibly stay out front until we get copied. (Have since seen other tees marketed to our niche, but no private label and no packaging and little boutique business.)

Also, I spent nearly two decades as a newspaper reporter. Given that we had something unique I knew my chances of getting free newspaper publicity was to look bigger than we are and go custom, custom, custom. That has paid off. Even the smallest brief in a newspaper has meant sales.

My gut is telling me the personalized labels wouldn't be that big a deal for an adult tee. But, that is a question we're still trying to answer for ourselves. Your feedback helps a lot.

 

[LaMamaHen]

what brand label would you use...... if you left the original label on the shirt ?

- this will play a part in your market zone and with your client base.

We just ordered some Article 1 samples. I like the fact they offer organic. So, even if we leave their label in, we can market the organic factor. Nice shirts, by the way.

I've read alot of your posts on this topic, I can see you are doing a lot of research on it. Good Job.

Thank you. It's the recovering reporter in me.