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I think Solmu covered a lot of the points 
For some markets, a custom label can make you stand out. For others, it can be an unnecessary expense.
From the "average" customer end of things, I doubt they care what company it says in the label.
I think it's mostly important to the t-shirt designers/companies to make their stuff stand out or to make it seem like they are more professional.
I've seen companies that sell 1000's of shirts a month leave the regular label in
For some markets, a custom label can make you stand out. For others, it can be an unnecessary expense.
From the "average" customer end of things, I doubt they care what company it says in the label.
I think it's mostly important to the t-shirt designers/companies to make their stuff stand out or to make it seem like they are more professional.
I've seen companies that sell 1000's of shirts a month leave the regular label in