PSB, in my mind it started with ego. Most people don't make there shirts and Gildan is a good brand.Your selling the design. If people like it they buy it.
If someone tracked you down once to buy the shirt, they should be able to track you down again to buy another one.I wouldn't have thought as re-labeling as an 'ego thing'? It just seems a good way for people to track your company down if they like your designs etc.. Altho' i'm sure to some ego might come into it!
We're not referring to re-labeling retail brands. We're talking about re-labeling blanks that are intended to be re-branded and re-sold as a completely separate brand from the original manufacturer. This is quite common and expected in the industry and not dishonest at all.Sorry, but it isn't honest to re-label. Why you don't order your own t-shirts with your label? There are many small manufacturers that will be glad to collaborate with you.
Don't get me wrong, I'm not against re-labeling in any way. As I mentioned in my first post, I consider several factors when determining if re-labeling works for that situation.I see Tims point in some instances. Like if you were just based at one location full time maybe,
but overall I agree with Royce and Joe.
You probably wouldn't. But that doesn't mean that decision is right for everyone.If I am doing my own "brand" why on earth would I want to put a manufacturer's label and/or name on the garment?.....
The proper way to protect intellectual property is through trademark and copyright registration. Usage on labels may help prove common law ownership, but it's not a substitute for federal registration.Another obvious reason to have a 'Brand signature' is to guard against 'Plagiaism'! I know it happens anyway, but at least with a 'Brand signature' you have some proof that you did the work!
I suppose another way to do this would be to include your 'Brand name/ Signature' in the actual Art work / Slogan somewhere... Would also help with the Marketing aspect too maybe...