My company's name is Hedonist. I haven't trademarked it. and i checked whether there was a live TM for it. There wasn't I was searching on cafepress and found a store that sells all kinds of stuff with Hedonist enscribed on it. I don't really care that they use the name( it's a word after all), but i was wondering if there is anything that they could do to me for using it? It's not that big of a deal either way since I'm not a company that advertises the name of the co on every product so changing the name to a varient could be easily done. but i was just curious.