Great post. Number #3 resonates hard with me and something I look back on often. Stick to your brand or identity...whatever your dream for the company my be. It's your vision and sometimes just making a buck isn't worth it. I had a big box retailer interested in a 10,000 unit test order, but with what they wanted to price the tees, I thought it would cheapen the brand. Its easlier to go down in price and offer sales or close-out pricing than go up from an initial low price point. Stick to your instincts and work hard at making your identity yours.