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These threads are very helpful, though I have a question...Would you recommend trademarking the brand name asap or wait till you registure a business name for tax purposes?

My reason for this question is because I believe I should just trademark the name that I want my line to be called because I want to have some fashion shows to promote the line though I'm not really prepared to jump into selling yet, also others said trademarking my name isn't as big of a deal as I'm making it...though I want to build a strong brand.
 
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