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I really like the design of their two new sites. It will be interesting to see if it helps, but to be honest I doubt it will. Threadless has struggled with getting their non-core brand stuff to work from the very beginning. Select Tees seem to finally be standing on their own a little. The kid's line is a nice extra. But they've never seemed to integrate very well. And even things that seemed like a good idea at the time (e.g. the posters) don't seem to actually do all that well.

I think maybe the core Threadless customers are very change resistant.

So will it help? Maybe. They did it well, so it should. But if history is anything to go by...
 
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