At first glance, it may seem like Tim Tebow should have no gripe here. My first reaction was that the Jets/NFL have a bigger beef because the logo is so similar to the official team logo.
After a bit more digging though, I can see why Tim Tebow's attorneys were upset.
The Yahoo article says:
And the t-shirt sellers say
(I put the emphasis on the seller's actual quote)
Which would have been easier to believe if they didn't actively market the t-shirt as a "Tim Tebow New York Jets T-Shirt"
Here's a screenshot from the google search results page for that design (which is probably how the attorneys found the t-shirt in the first place)
You can't have it both ways
I don't think you can say the design has *nothing* to do with Tim Tebow, but then actively market the design as a "Tim Tebow New York Jets T-Shirt". Even the product name shown in the name of the HTML page was called "tebowjesus".
I think that
is what got them in trouble more than the actual design (even though the actual design is pretty close to the NY Jets official logo...as the article said, that has been done before with other teams)
Probably to lawyer types, it looks like the sellers was actively trying to profit from the use of Tim Tebow's name/brand.
If the t-shirt was just named "My Jesus" and the site made no reference to Tim Tebow or any professional athletes, it probably would've been easier to claim the t-shirt had no association with the player.
But those keywords in the webpage TITLE and in the product title seem to make that a harder claim to make (in my totally not a lawyer laymans opinion