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So I was out most of yesterday at the local mall. We went to get some new eyeglasses for my wife, but the hour long wait at LensCrafters turned into about 3 hours.
I figured, might as well take this time to do some "work"/research
So I parked my butt on a bench, and watched a pretty diverse cross-section of American public walk by (as I tried to keep my two toddlers wrangled). This was a big mall in Sacramento, CA.
It was interesting seeing the different t-shirt "markets" respresents. The slogan (words on a t-shirt) wearers, the brand wearers (rocawear, enyce, fox racing, quicksilver, volcom), the tall tee wearers, the band t-shirt wearers, the fashion/artistic t-shirt wearers.
I think I may have seen every t-shirt type represented there. I was taking a mental tally of which was more prevelent, and if I'm being honest with myself, I'd have to say that the fashion/stylistic/artistic/off center t-shirt designs were the winner.
A few things I found interesting in my "research":
What are you seeing out there in your t-shirt "research"?
I figured, might as well take this time to do some "work"/research
So I parked my butt on a bench, and watched a pretty diverse cross-section of American public walk by (as I tried to keep my two toddlers wrangled). This was a big mall in Sacramento, CA.
It was interesting seeing the different t-shirt "markets" respresents. The slogan (words on a t-shirt) wearers, the brand wearers (rocawear, enyce, fox racing, quicksilver, volcom), the tall tee wearers, the band t-shirt wearers, the fashion/artistic t-shirt wearers.
I think I may have seen every t-shirt type represented there. I was taking a mental tally of which was more prevelent, and if I'm being honest with myself, I'd have to say that the fashion/stylistic/artistic/off center t-shirt designs were the winner.
A few things I found interesting in my "research":
- A lot of the tall, urban t-shirt wearers preferred blank t-shirts. Most of the time layered with a white t-shirt underneath.
- The "fashion/artistic/tribal" style designs were crossing into other markets.
That is to say, the urban/brand clothing lines were varying up their logo/brand by changing the print location, using "tribal"/floral type artwork to display their name. Even the slogan t-shirts had some varied print locations.
- I was surprised how many people wear "brand" names (and rhinestones). Like there were a lot of women wearing "bebe" rhinestone t-shirts, lots of shirts with just quicksilver or rocawear on it in a stylized font.
- And the biggest note: the t-shirt market seems to be GROWING! The outside of the GAP store had signs all the way around it saying "the Gap T-Shirt Shop", focusing their marketing on selling different t-shirt designs. Almost every clothing related store made that their focus.
What are you seeing out there in your t-shirt "research"?