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T-Shirt online sales..

8451 Views 14 Replies 13 Participants Last post by  AlexNewman
Can anyone give me an idea of what kind of T-shirt sales they achieve through there're own websites?

I know its a very cheeky question to ask, and a very broad one, but I just need to have some kind of idea of the kind of figures I should or can expect in my new venture..

Can i just say also, this website is a absolutly great!!!! Very helpful, and a good bunch of people. ;-)
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It's a touchy subject, so I'm not sure how many answers you'll get (doesn't hurt to try though). It's come up a couple of times before, and I think there was a little bit of info posted to this thread.
In an average month I tend to make just enough in sales to cover the operating expenses of my site, but during certain times of the year pirates are very popular and then I tend to make a few hundred dollars at a shot. My real income from shirts comes from wholesale and convention sales.
Well, the reality is that most people fail at this. Of the people who dont fail, you make can make alot or a little, depending on how good you are at it, and how hard you work at it. Its like anything in life.
i didnt think too many people would give out figures.. lol
but it was worth a try.
And of course I know it would vary quite considerably.

I guess real the point I was really trying to make was, has anyone achieved good sales and income from sales just through the website??

You dont have to give figures, if you dont want to ;-)
urbandubz said:
I guess real the point I was really trying to make was, has anyone achieved good sales and income from sales just through the website??

You dont have to give figures, if you dont want to ;-)
No need to learn who is making what to answer your question.

To venture off into starting your own full time business selling DRY GOODS like t-shirts, you need to aim your sales projection at 100K for the year. Be it online, street retail or all types of retail sales combined.

100K gross sales revenue mark is a safe $$$ number to earn a living selling shirts. Sure you may not hit this number in the first year but still you need to aim at 100K in order to stay in business and earn a living.

Sorry to say but this is the Reality of a full time retail t-shirt buisness.

So, a lot of others do it and its not that complicated really. One just needs to learn how to sell X amount of t-shirts to meet your daily sales quota. I find simple things like Add-on Sales can increase your sales revenue by a lot.

Your Sales Projection is the Keystone from which one needs to plan from in order to realize your goal.

hope this helps some. :)
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urbandubz said:
I guess real the point I was really trying to make was, has anyone achieved good sales and income from sales just through the website??

You dont have to give figures, if you dont want to ;-)
Absolutely. There are several companies doing quite well for themselves just from a t-shirt site. It does take time to build up the company and a lot of dedication to keep it going, though.

However, as Rodney said in the other thread, what other people are making in the business is essentally immaterial: what YOU can potentially earn actually has very little to do with how much others are and have made.
I guess real the point I was really trying to make was, has anyone achieved good sales and income from sales just through the website?
Yes, there are lots of people doing this (and there are lots of people that aren't) :)
We stopped doing e-commerce on our site because it was conflicting with other online sites we sell to.
Now we just promote the sites that we sell to, so they'll have more sales and buy more from us.
Much easier than dealing with packing and shipping in my opinion.
Twinge said:
It does take time to build up the company and a lot of dedication to keep it going, though.
Yep! Most people just read a few success stories and think that it's easy. They don't realize how much work and dedication it takes, and even with a bit of luck at times.
Re:How many customers projected for first year of business?

Hello,
I know the question of sales forecasting has been asked a thousand different ways. Although I recognize the hesitance to answer specifics about sales revenue; my question is a little different. I am enrolled in a program whereby the end product is expected to be a comprehensive business plan for an on-line T Shirt business. Notice, I said "expected to be" :rolleyes:.
Without certain information, I will never get out of this program. The instructor is insisting that I project the number of customers & repeat customers for the 1st two years. I have been able to provide "industry" statistics and have explained that most T Shirt businesses are hesitant to share revenues information. I agree with [email protected] T-Bot re to aiming towards 100K+ annually: that seems to be the only way to etch out a living. Although my 2-3 yr forecast aims at that - without further support (hopefully from this forum) the instructor will refuse to accept that as reasonable. The resolution is that, I do not have to prove my revenue projections if I can gather supportive information re number of customers the average site has. I hope this information does not seem intrusive, I mean no disrespect. Bear in mind, I am not asking how you get your customers just an understanding of how many an average T Shirt shop has.
Thanks for any help offered
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It's all in the traffic you generate to your site and the quality of the traffic. If you are selling bmx shirts, (just an example) 1,000 visitors from a bmx forum is much more valuable than 1,000 visitors from say a hello kitty forum.

quantity of traffic + high conversion rates = moola
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I think it really depends on how much traffic you get to your site and how well your site is optimized for search engine traffic. You can have lots of traffic if you set up your website correctly. A good way to increase traffic is to set up contests with bloggers who write for your target market.
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I think it really depends on how much traffic you get to your site and how well your site is optimized for search engine traffic. You can have lots of traffic if you set up your website correctly. A good way to increase traffic is to set up contests with bloggers who write for your target market.


great idea ... thanks
Well If you have a good design T-shirts or other related products on your site then you are bound to get the desired traffic to your site. Well I may not be able to disclose the amount that I earn through my site NightMare Shirts but I will say that good and effective designs like that of Skulls and animal bones are more popular in market.
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