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Discussion Starter · #1 ·
Hi guys, I'm super new to this forum. Did some searching, and found some great info so far, but I do have one question:

Due to printing costs, I started my shirt company with only two designs. While I'm set up on every social networking site I can think of in addition to being on Etsy, it gets pretty tough trying to figure out creative ways to market the same two designs over and over again. I'm a bit afraid to lose what few followers I have because I'm not able to afford to print new designs just yet. I have made a couple of sales, and also given some shirts away.

Any tips for people working with minimal selection like I am? Any tricks of the trade that you guys used to make your designs seem fresh and interesting?

I started my operation in February of this year, and I feel like I'm running out of steam and need new shirts in order to keep people interested. Hopefully I'm wrong, because if I can't sell what I have, then what would be the point of adding new prints? Argh...
 

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Are they designs already on a shirt you had printed or a transfer? If transfer, use on tank tops, sweaters, cut them into puzzle pieces and press them as a mixed up image.... If they are shirts you have, try customizing into v necks, ripped, my wife did something to freshen up some blanks by cutting the back, braiding it and then adding some different fabric... Are they uni sex t shirts? Making them appealing to women by cutting, re sewing... Add some other embellishments....
 

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Honestly, I personally would not continue UNTIL! I wrote a business plan, in doing so, you can get more advice from all around including T-shirt forums, but personal research of financing, marketing,management, etc. And in doing so put your mind at ease about future problems(Ex. the one you are having now), come up with more t-shirt inventory because 2 is'nt enough, at least five, but yeah thats my 2 cents anyways.

Writing a business plan is no simple task, im still working on mine but the point is not to question yourself or your business decisions.....to much anyways haha
 

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Honestly, I personally would not continue UNTIL! I wrote a business plan, in doing so, you can get more advice from all around including T-shirt forums, but personal research of financing, marketing,management, etc. And in doing so put your mind at ease about future problems(Ex. the one you are having now), come up with more t-shirt inventory because 2 is'nt enough, at least five, but yeah thats my 2 cents anyways.

Writing a business plan is no simple task, im still working on mine but the point is not to question yourself or your business decisions.....to much anyways haha
About 35+ years ago someone told me I needed a "business plan"......I was too lazy to do that and just started selling tees....The common theme on this forum seems to be folks the over analyze things like trademarks, the perfect tees, poly bags, shipping, etc....At the end of the day, this business is simple.....Design designs that folks like, put them on shirts, sell them and make money....
 

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The only reason I've mentioned those things were to say in my opinion, is to create longevity in a business. And because u feel that all you have to do is design and the customer may not feel that way. That's all.
 

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The only reason I've mentioned those things were to say in my opinion, is to create longevity in a business. And because u feel that all you have to do is design and the customer may not feel that way. That's all.
I wish you luck with your business plan and venture.....

But if you look in the archives of this forum, you will find many folks that got so stuck on planning, they never got around to selling any shirt.....Just hoping the reading reading this thread do not have the same fate....
 

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At the end of the day, this business is simple.....Design designs that folks like, put them on shirts, sell them and make money....
That works for some people and for people it doesn't.:) I've seen enough businesses and business plans in my day to know that most of the successful ones have plans that include marketing, budgets, finances, etc.

If you plan to succeed, you have a better chance at succeeding than just letting stuff happen.


The common theme on this forum seems to be folks the over analyze things like trademarks, the perfect tees, poly bags, shipping, etc....
That's because the common theme for people that have a brand is creating a successful brand. The market is saturated with t-shirt brands and there is MUCH more to it than having good designs that people like.

The things that you mention are important to certain segments of the population and certain demographic customer bases. So some people here HAVE to be concerned with those things if they plan to compete in those markets.

There is no one-size-fits-all way to having a successful t-shirt brand. If there were this site wouldn't be successful as it is, and almost everybody that started a t-shirt brand would be extremely successful. The truth is that it's pretty hard, and you need just the right mix of a bunch of different things in order to make it work.

So, what may work for 1 business owner and their brand, just won't apply to the next owner with their brand.
 

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I wish you luck with your business plan and venture.....

But if you look in the archives of this forum, you will find many folks that got so stuck on planning, they never got around to selling any shirt.....Just hoping the reading reading this thread do not have the same fate....
I HAVE looked around the archives of this forum, and was here before there were any real archives to speak of. I've seen people come and go, and know of SEVERAL people with VERY successful brands that started by being a member of this forum.

The successful ones all planned. But, more than the ones that planned, the archives are filled with people that had great designs, great prices, and didn't have a clue what to do with it.

They knew nothing about actually building a brand. They had no idea how to take their brand to the next level. Why? Because once they started selling shirts, they had no plan...so they stalled. They made a little money selling shirts, and never got anywhere else.

But again, the ones that are successful did all those things that you say people over-analyze. :)
 

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About 35+ years ago someone told me I needed a "business plan"......I was too lazy to do that and just started selling tees....The common theme on this forum seems to be folks the over analyze things like trademarks, the perfect tees, poly bags, shipping, etc....At the end of the day, this business is simple.....Design designs that folks like, put them on shirts, sell them and make money....
Agreed. If you're not seeking financing, the business plan for a simple t-shirt selling company may be overkill. Not having a business plan doesn't mean that you're not planning your business.

Back to the original question: it seems clear to me that you need more product. People want to see what ELSE you have.
 

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Agreed. If you're not seeking financing, the business plan for a simple t-shirt selling company may be overkill. Not having a business plan doesn't mean that you're not planning your business..
That depends on what you're trying to achieve with your t-shirt company.

Some people are selling tourist t-shirts and don't really need a plan. They're competing with mom and pop shops and trying to grab tourist dollars. For that, I agree that there's not much "planning" needed.

Others are selling medium to high end t-shirts and competing with Johnny Cupcakes, DC, Affliction, The Hundreds, etc.

If that's their competition, it's get a plan, get lucky, or fail. Competing with those brands and being successful at it is not simple by any means.:)

If it were there would be no one here asking how to do it.

It all depends on what someone is trying to do with their t-shirt company...and depending upon what one is trying to achieve it can be very simple or extemely complex.
 

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Some "great ideas" do take "great plans"....And so many of those "great ideas" never launch because they spend way too much time "planning" and not enough time "getting it done"......Good luck to all!....
Once you're done planning, then do what you planned! ;)

Planning is the hard part. So many people just want to jump right in that they don't have a clue as to what they're getting into.

Then when they're confronted with something they never thought about, because they didn't plan, they're stuck. Their business stalls, or worse fails, because they got to a point where they encounter something and don't know how to deal with it properly.

A well though out business plan isn't to get financing and help draw investors, it's there to help the business owner state their goals/missions, and is laid out on paper to help them stay focused on those things.

It's simply a plan of how things are going to work, how your business is going to grow, and what you're going to do to make sure it happens.

It doesn't have to take you weeks to write it either. It can be as simple or detailed as you need it to be. It can also change over time.

But, if you're serious about entering certain segments of t-shirt selling without one, you're severely limiting your chances of success.

I want everyone here to succeed. That's why I've been here so long. I've gotten help along the way and now I'm here to continue to help others. I've seen MANY times over what it takes to make it and what has driven people to failure. I've talked to successful people on the phone from this forum, and counseled those struggling. I'm not just throwing stuff out there for the sake of it.

Planning is the single most common thread between failure and success for segments of the t-shirt market. And with today's tools, coming up with a plan is much simpler and easier than it's ever been.

To the OP, if you're serious about your success, I would encourage you to take a step back. You can be successful by starting with 2 designs. I've seen it happen with people that joined this forum.

But, you've got find your niche market and learn how to market to them. That's part of a good plan. Then once you do that, you can plan on how you're going to introduce new designs, and where that money is going to come from.

But, agreeing with Royce, don't let the planning stop you from acting. The planning is there just so that you can act smarter.:)

Along with planning the secondmost thing that is a common thread that separates successes from failures is marketing. Just putting up a website and connecting it to social media isn't going to cut it, I don't care how good your designs are.

Some people want to tell you to "just do it" without really knowing the challenges and pitfalls of your particular niche in the marketplace. They do something completely different than you, then think they have what it takes to tell you how to make your business work. The truth is they don't have a clue, because they don't deal with the same challenges that you do. They don't sell to the same people, they don't sell the same type of clothing, or even sell the same way that you do. They wouldn't know how to build a brand if someone gave them a blueprint on it.

Do some research on why most businesses fail in the first year. Take a look at why different people say that businesses fail. I guarantee you that most of those reasons will be because of lack of planning or closely related to not planning properly.

This is especially true in a market that is saturated like the t-shirt market is.

Plan how you're going to market your 2 designs, and then market and sell the crap out of them. Then figure out how you're going to get more. And this works whether you have 2 designs or 2 hundred.

There are some great marketing tips and strategies on this forum. Read through those and try to apply some of what you think might work to your business.
 

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Discussion Starter · #18 ·
I feel better about my two lonely designs now. Everyone here has some valuable insight. I'll keep reading through other posts to check out some of the other marketing strategies, and I'm going to go back to my business plan and revise a few things.

Designing and all the other stuff comes easily to me - being an illustrator/painter and all - but the marketing aspect of creating a brand has been pretty intimidating.

Thanks for the input, everyone :)
 

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How about trying crowdfunding? Allow your customers or prospective customers to fund you creating new t-shirts. This way, you will have sure purchases if you hit your goal, and won't have to keep extra inventory on hand not sure if it is going to sell or not.
 
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