I've been on both ends of this situation. As someone who provides DTG fulfillment at wholesale prices, I regularly and weekly fire customers.
Why?
Because wholesale customers can not expect retail-level service. Period. Yes, every shirt should be individually QC'd and reprinted if there is a problem of any sort. But in a high volume environment, where we see dozens if not hundreds of pieces of artwork, there is absolutely NO WAY to confirm every design on a shirt looks identical to the design on the screen. It just can't be done.
That being said, I tell my fulfillment wholesale customers to send me a "punch list" if they have problems. The punch list should include the shirt brand, size, color, artwork file name, and a general description of what is wrong. We just expedite a reprint and reship right away.
If we get an email tearing us up, I'll reiterate that we are providing wholesale pricing and wholesale services. I can sell to you at wholesale for $12 (say $4 profit) or I can sell to retail customers for $24 for an identical product, with $16 profit. The $12 difference in price allows a LOT more service to be provided. But if a wholesale customer all of a sudden demands retail level service, I will raise their prices or give them a competitor's business card.
That being said, the company dropped the ball. BUT, if the rest of the order was acceptable, then I would give them the benefit of the doubt. If you burn through all the fulfillment houses, you're going to find yourself up a creek without a paddle.
Again, I suggest expecting wholesale level service for a wholesale price. If they screw up a job, send them a detailed explanation and request a reprint -- don't be aggressive. Mistakes happen. I recently did a job for a customer for 64 shirts, ALL DIFFERENT DESIGNS. 2 of the designs were placed 2" higher than she had requested (not in the order, but in a follow up email days after submission). She demanded a full refund for all 64 shirts because she didn't have time for us to reprint.
I fired her and told her she's welcome to shop around. We don't need someone calling and yelling because of a problem that isn't 100% our fault by any means. After asking some of my competitors about her specifically, most of them fired her months ago. Now she's going to have to pay retail to get her garment line launched. Good riddance.
Why?
Because wholesale customers can not expect retail-level service. Period. Yes, every shirt should be individually QC'd and reprinted if there is a problem of any sort. But in a high volume environment, where we see dozens if not hundreds of pieces of artwork, there is absolutely NO WAY to confirm every design on a shirt looks identical to the design on the screen. It just can't be done.
That being said, I tell my fulfillment wholesale customers to send me a "punch list" if they have problems. The punch list should include the shirt brand, size, color, artwork file name, and a general description of what is wrong. We just expedite a reprint and reship right away.
If we get an email tearing us up, I'll reiterate that we are providing wholesale pricing and wholesale services. I can sell to you at wholesale for $12 (say $4 profit) or I can sell to retail customers for $24 for an identical product, with $16 profit. The $12 difference in price allows a LOT more service to be provided. But if a wholesale customer all of a sudden demands retail level service, I will raise their prices or give them a competitor's business card.
That being said, the company dropped the ball. BUT, if the rest of the order was acceptable, then I would give them the benefit of the doubt. If you burn through all the fulfillment houses, you're going to find yourself up a creek without a paddle.
Again, I suggest expecting wholesale level service for a wholesale price. If they screw up a job, send them a detailed explanation and request a reprint -- don't be aggressive. Mistakes happen. I recently did a job for a customer for 64 shirts, ALL DIFFERENT DESIGNS. 2 of the designs were placed 2" higher than she had requested (not in the order, but in a follow up email days after submission). She demanded a full refund for all 64 shirts because she didn't have time for us to reprint.
I fired her and told her she's welcome to shop around. We don't need someone calling and yelling because of a problem that isn't 100% our fault by any means. After asking some of my competitors about her specifically, most of them fired her months ago. Now she's going to have to pay retail to get her garment line launched. Good riddance.