So, I am in the works of trying to start a t shirt business. I just wanted to throw out my game plan and then see what others had to say about it. I have been researching for about a year on the forums, so many of my basic questions have been answered. That's why this thread is not directed to any specific question, moreso I am just trying to hear some critiquing.
I have been designing Christian t shirts for over the last year. I have quite a few, but I hope to have several dozen designs before ever launching the business in the public. I am also connected with some artists who could help me with more designs.
So, I have a target group. Thus far my plan is to get my feet with by using a DTG fulfillment service. (I've been contacted by a few people for that service, but I am open to hear what others offer.) I hope to sell my shirts in the $15-$18 range. Not certain yet. The #1 seller of shirts that have similar designs and target group sells for $17.99. Going this route should help me get started with little overhead.
Once I have been going for a while, if things take off, I hope to either seek local screenprinting facilities for help, or get into screenprinting or heat pressing plastisol transfers myself. I like the plastisol since I can make the orders as they come, which cuts back on shirt costs.
Marketing- I hope to create my own online website for selling shirts. I plan to eventually advertise on sites that would attract my customers. I plan to create an Ebay seller's account with my company name. Sell some shirts on there more for the advertising than anything else.
I also have some contacts for some stores that may be interested in carrying my shirts. Even one large online store. Above that, I have even considered doing some street vending across the country at concerts that would attract my target market. Maybe do a small summer tour and hit a few major cities, again more for advertising than for making a huge profit.
Lastly, I hope to move into offering hats, and other apparel products.
I have done the research pertaining to my business structure and tax info. I am still researching the copyright processes and my liabilities in that area.
I guess that's it for now... I am getting some samples made soon from my potential suppliers.