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Things tend to fall into your lap if you have a feasible plan. It can or can not be hard work depending on how you set up your plan. For me, its all about strategy. Everyone has a t-shirt idea they think will sell like hot cakes, but the successfull ones have a strategy to make it a success.

My question to you is, why did you make the shirts if you don't have an order? Now you have the shirts with your design on them. If your design doesn't sell, then you are out the money. But if you made one shirt as a demo shirt to sell your orders to retailers, then you could at least resell the blank shirts if your design doesn't sell.

Besides that point, it sounds like you need a marketing strategy. People sell shirts for hundreds of dollars or for a buck. So, if you're asking yourself if $15 is too much, then you need to re-evaluate your market and your market strategy. Find your niche and market positioning, then you can determine if $15 is too much.
 
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