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One of the benefits is that the person that uses the heat transfer doesn't have to create film positives... burn a screen and then screen print the design onto a shirt. Also you can buy 50 or so transfers and use them as needed... It only takes 10 seconds to heat press a transfer when needed. That being said, screenprinting is the cheaper way to go if you are printing a large amount of shirts. I recently got a heat press and the plastisol transfers are amazing.. Hard to tell the difference between heat transfer and something screenprinted imo.
 
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