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Discussion Starter · #1 ·
Hello Everyone,

I have used this forum to gather information and ideas so often that I thought I should finally join and become a contributor.

Many thanks to everyone who makes the effort to write reviews, answer questions and pass on your experiences. You may not realise it, but your experience has helped many people (self included).

OK, about 5 years ago I came into a little work bonus spare cash, and used it to buy a Brother PR620 for my wife to start a home embroidery business. She was a dressmaker in a past life, so we assumed it would be pretty similar (WRONG!!). Her sewing experience has actually become a great asset to our business, but in terms of initially being helpful in learning how to embroider it was of little help. Having decent computer skills is a must, as I personally feel the embroidery machines are almost like a inkjet printer, they just use thread instead of ink.

Why an embroidery machine? Well we had an opportunity to provide 250 embroidered bags at $10 a bag for our first job... so $2,500 profit for our first job looked fantastic... and it was. The little PR620 hummed away in our lounge room for 2 weeks, and in spite of our paranoia that it would shake apart, or rip bags, it all went smoothly and was a great learning project (artwork was supplied in DST format).

We progressed to a second Brother (2nd hand PR600), and then added two single head Tajima machines (TFMX-C1501). We wanted a Tajima 4 head, but space was an issue (we have a detached studio to our house). As it has turned out, having 4 single head machines has been very useful, and we often have multiple custom jobs at one time (which would have been a pain on a 4 head).

We purchased Pulse with the Tajima machines, but then cross-graded to Wilcom ES3 from Brother PE Designs. Pulse was horrible, and we have found the Wilcom software to be far superior. We still outsource 90% of our digitizing, and use Wilcom for Text, Additions and Reworks of outsourced designs.

So 5 years in, the home business is doing very well, and provides my wife with 4 to 6 hours work each day (great as she is a working mum). We both enjoy the creativity that embroidery offers, have met some great people, have learnt a lot about the apparel industry, and generate a nice second income, so all in all, we are very happy with embroidery as a home business.

So my contribution to those looking at starting out:

- Don't be scared of competition.
- Don't try and compete with the larger commercial embroidery businesses, as a small player, you have some unique market share opportunities.
- Don't be tempted to hold too much stock.
- If you can afford it, buy an industrial machine from day 1.
- Be prepared to "waste" time initially when learning... your hourly rate will increase as you gain confidence and experience.
- Not being trained in embroidery can lead to innovative ideas and solutions (we now do jobs that big embroidery companies turn customers away and say it is not possible).
- Marketing is your lifeline. The more time and effort you spend marketing your business, the busier and more profitable you will be (when we forget to renew our adverts, we start to have quiet weeks).
- Be nice to your machine and supplies dealer (they are part of your support network).
- Take time away from the machine(s) to visit your repeat customers. They will become your lifeline.
- Don't be scared to turn away business that is not profitable.

I hope these tips from someone who has gone through the home small machine start-up is of use to someone. :)

Don't hesitate to message me if you have any questions.

Cheers,

Bushy
 

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Hi Bushy,

Great post, really gave me a lift!

Ive just bought a second hand Brother 666II this week so looking forward to getting stuck in.

I'm possibly gona buy PE Design Next, what did you make of this software or would you recommend Wilcon over it?

Lot of people doing embroidery over here (Dublin, Ireland) and offering it for stupid money and pricing other people out of the market, which is pretty ****.

I plan on targeting the fitness industry which is huge here, like trx, boot camps, personal trainers etc.

Would you recommend any good online digitizers?

Cheers,
Declan
 

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Discussion Starter · #3 ·
Hi Declan,

Do hang in there, it can be profitable once you find your feet (and specifically your niche).

I always wear a shirt that has embroidery that we have done, and every single person I meet I always mention that we do embroidery, and point to my work on my shirt or hat. I always have cards on me. Advertising is your lifeline, its hard to get work if people don't know you exist. A web presence and a simple A5 flyer to start with can work. Take your flyer and business card to your target niche market... even take a sample hand towel with embroidery to give to your fitness market trainers or managers. Cheap give away items can be a great ice breaker introduction, and trust me, your flyer might get put in the bin, but a hat or towel wont be thrown away (I sometimes even gamble and pay for the digitizing and give the company I am targeting a free sample with THEIR logo on it).

I don't know the Brother 666II, is it a PR Semi Industrial or a full industrial? Assuming single head... how many needles?

I will send you a private message with regards to outsourced digitizing, as there are people on the forum that do Digitizing and so I do not want to advertise websites in a reply post.

Cheers,

Bushy
 

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Discussion Starter · #4 ·
Hi Declan,

Sorry, forgot about your software question. I think PE Designs NEXT isn't a bad starter embroidery package. PE Design actually has some good features, and even though I have the latest Wilcom, I still sometimes use PE Design V8 to do some quick stuff (though I do this less as time goes on) . I also find PE Design handles True Type fonts particularly well, so can be handy when you need a special font that is readily available online.

From memory, it isn't cheap though, I would maybe start with a 2nd hand PE Design V8 if you can find it, and then either upgrade to NEXT or Wilcom. Outsource to start with, and use your software to make changes.

Cheers,

Bushy
 

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Hi Declan,

I don't know the Brother 666II, is it a PR Semi Industrial or a full industrial? Assuming single head... how many needles?


Bushy
Sorry, it's a Brother 600II, single head machine with 6 needles. Pretty decent to be honest.

Genius idea with the embroidered hand towels, I'm defo going to be doing this.

I have my domain name registered, logo designed so just need to work on some flyers and samples.

My friend is a personal trainer so he's getting the lot off me, logo design, website, training tops, hats etc. So going to use him as as testimonial.

95% of companies over here charge for digitizing some charge up to €50 per logo, I was thinking of waiving this as an incentive to go with my business, what do you think of this?

Declan
 

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Discussion Starter · #6 ·
Sorry, it's a Brother 600II, single head machine with 6 needles. Pretty decent to be honest.

Genius idea with the embroidered hand towels, I'm defo going to be doing this.

I have my domain name registered, logo designed so just need to work on some flyers and samples.

My friend is a personal trainer so he's getting the lot off me, logo design, website, training tops, hats etc. So going to use him as as testimonial.

95% of companies over here charge for digitizing some charge up to €50 per logo, I was thinking of waiving this as an incentive to go with my business, what do you think of this?

Declan
Hi Declan,

Ahh, I actually have a PR600II as one of my single machines as well, and to be honest, it is a workhorse for us (for specific jobs). I find they don't handle Caps as well as the Tajima, but for hand-towels and shirts, they are fine. Tip.. if doing small fonts or complicated designs, swap out the needles for Size 10 or Size 9 (from memory they are pre-loaded with Size 11). You will need to manually thread, as the auto threader wont work with the smaller needles, but quality of embroidery in my opinion is much better.

Always quote and charge for digitizing IMO. I quote $50 per job (it generally cost me $15 to $20 to outsource). I still have to do some work though, and this covers a re-work or complete redo if I am not happy with the outsourced file. I do occasional cover the digitizing cost if I am doing a sample (ie.. I take a logo from a website, digitize it, then do up some samples for a cold call visit), but this is a calculated marketing cost. Also, if the customer orders over a set amount, I usually waive the $50 fee (but at least the customer knows there is a cost involved, and that their job was important enough to me to waive the digitizing).

I think the fitness market is a great opportunity, and when coupled with your other promo stuff (like websites), the little PR600 will add value to your current business offerings.

Good luck with it all.

Bushy
 
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