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You may also want to consider hiring someone who has experience building effective ecommerce websites so that it is done "right".
You can sometimes hurt yourself by "doing it yourself" if the site you've designed looks unprofessional to customers.
If you can learn HTML, that would be your best bet. After learning HTML, you would then need to learn about what makes a good site design and what makes a bad site design.
There are also sites that offer premade templates that can be of use, but most shopping cart programs come with some sort of templating system or basic themes that you can use to get up and running.
You can sometimes hurt yourself by "doing it yourself" if the site you've designed looks unprofessional to customers.
If you can learn HTML, that would be your best bet. After learning HTML, you would then need to learn about what makes a good site design and what makes a bad site design.
There are also sites that offer premade templates that can be of use, but most shopping cart programs come with some sort of templating system or basic themes that you can use to get up and running.